從親子餐廳探討親子體驗與餐廳服務品質對家長忠誠度之影響

Exploring the Influences of Parents' Loyalty on Parent-Child Experiment and Quality of Restaurant Service by the Parent-Child Restaurant

10.29429/JSLHR.201509_10(3).05

車成緯(Cheng-Wei Che)；余采羚(Tsai-Ling Yu)；鄭淑子(Shu-Tzu Cheng)；李青松(Ching-Sung Lee)

親子餐廳 ； 親子體驗 ； 餐廳服務品質 ； 家長忠誠度 ； Parent-Child Restaurant ； Parent-Child Experiment ； Quality of Restaurant Service ； Parents' Loyalty

運動休閒餐旅研究

10卷3期（2015 / 09 / 01）

74 - 90

繁體中文

近年來，部分業者開始推出以親子互動為主題的餐廳（簡稱為親子餐廳），該餐廳不但結合多元且友善的親子活動場域，更有專為兒童設計的餐點，因此，此新型態餐廳提供的親子體驗與餐廳服務品質是否會影響家長忠誠度，此議題值得深入探討。本研究以育有八歲以下幼兒的家長作為研究對象，經分析結果發現：一、親子體驗對家長忠誠度有正向影響力；二、餐廳服務品質對家長忠誠度有正向影響力。本研究建議：親子餐廳可積極塑造有利於親子互動的用餐環境與氛圍，以增加親子體驗的感受；另一方面，業者在規劃親子餐廳時，多著重空間的多樣性與豐富性，以及服務人員的教育訓練。

For recent years, the partial food suppliers launched into a new niche marketparent-child restaurant. This new restaurant style did not only have friendly area, but also provided child foods. Therefore, the purpose of this study was exploring the influences of parents' loyalty on parent-child experiment and quality of restaurant service. The population of this study comprises the parents who have children under eight years old. We found that parent-child experiment and quality of restaurant service all positively influence parents' loyalty. The results of this study suggest the parent-child restaurant can focus on building environment of parent-child interaction, physical equipment, and employee training.

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