民宿業者帶動社區永續觀光發展－以天空的院子為例

B & B to Promote the Development of Community Sustainable Tourism-Sample of the Patio of Sky

10.29429/JSLHR.201706_12(2).04

詹芬樺(Jan Fen-hauhg)；黃孟立(Huang Men Li)

天空的院子 ； 民宿經營 ； 社區觀光 ； El Patio Del Cielo ； Breakfast and bed ； community-based tourism

運動休閒餐旅研究

12卷2期（2017 / 06 / 01）

55 - 66

繁體中文

近年來台灣興起一股民宿風，這些新興的民宿不同於早期民宿，不僅提供住宿的服務，並且還依該民宿之人、事、地之不同，提供遊客不同的特色行程服務，也形成了所謂的特色民宿。特色民宿為結合住宿、餐飲、觀光與遊憩…等特性所形成之一所謂「觀光休閒產業」，在經營上如何找出民宿本身之核心資源，進而加以強化運用，使其成為經營上的競爭優勢，便成為一個很重要的課題。本研究以「天空的院子」為個案，以個案研究的方式探討，如何透過特色民宿導入觀光，並了解其如何以永續的概念帶動附近社區，並了解導入觀光後對當地經濟、社會文化與環境的衝擊為何？希望未來可以提供其他社區發展社區的參考。

Community-based tourism has been developed widely in several rural areas. Located in Chu Shan, El Patio Del Cielo is a traditional breakfast and bed. The original idea of El Patio Del Cielo was to provide economy opportunity for locals. The study introduced in-depth interview to the owner of El Patio Del Cielo and try to explore the idea and difficulties in building El Patio Del Cielo. This study also evaluated the tourism impact from economy, social culture, and environment perspectives. Managerial implications and market strategies are drawn, along with recommendations for future research.

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