田中馬拉松跑者目的地意象、心流體驗與地方依戀之關聯性研究

A study on the Relationships between Destination Image, Flow Experience and Place Attachment of Taiwan's Rice Heaven- Tianzhong Marathon

10.29429/JSLHR.201903_14(1).02

張鎔諭(Chang, Jung-Yu)；林作慶(Lin, Tso-Ching)

自我掌控感 ； 認知－意識融合 ； 自發體驗 ； Sense of Control ； Action-Awareness Merging ； Autotelic Experience

運動休閒餐旅研究

14卷1期（2019 / 03 / 01）

15 - 30

繁體中文

本研究以參加2017年田中米倉馬拉松的參賽選手為研究對象。研究工具之內容編製以調查跑友對田中的目的地意象為出發，加入賽事過程中的心流體驗感受，綜合探討所產生的地方依戀情形。研究問卷經預試及專家信度之考驗後，採立意取樣方式邀請選手填寫結構式問卷，於選手之夜及完賽後發放400份，回收完成之有效問卷為335份，有效問卷回收率83.75%。本研究結果顯示，目的地意象顯著正向影響地方依戀；目的地意象顯著正向影響心流體驗；心流體驗顯著正向影響地方依戀；綜合以上結果，可知在田中馬拉松參賽選手，對於賽事所在地的意象越良好，在賽事過程中的心流體驗越發良好，也會明顯提升其對田中地區的地方依戀程度，並可以發現選手們的地方依戀程度，主要來自於對田中地區的目的地意象。本研究實證結果，將可供田中馬拉松賽事主辦單位參酌，並可擴及其它馬拉松賽事。

The subjects of this study were participants in the 2017 Tianzhong Marathon. The research instrument was a questionnaire consisting of questions that evaluate the destination image of Tianzhong for runners, participants' flow experience during the race, and their place attachment. The questionnaire was pre-tested and also evaluated for reliability by experts. Participants were selected based on purposive sampling to answer the structured questionnaire. 400 copies of the questionnaire were distributed on the carbo-loading night and after the race. 335 valid responses were collected, resulting in a valid response rate of 83.75%. Results showed that destination image was positively and significantly related to place attachment; destination image was positively and significantly related to flow experience; flow experience was positively and significantly related to place attachment. These findings suggested that the participants in Tianzhong Marathon perceived a good image of the place, and the better the flow they experienced in the race, the greater their attachment to Tianzhong would be. The participants' place attachment mainly stemmed from the destination image of Tianzhong. The empirical results of this study could be a reference for the organizer of Tianzhong Marathon and also be extended to other marathon races.

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