英文摘要
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The study covers the mobile stock trading system, service content, general market situation and so on; and would apply perceived ease of use, perceived usefulness of Technology Acceptance Model (TAM), together with relevant customer demand factors, to build up a questionnaire based on PZB mode, design service gap items. The data would be collected to study gap between service content and customer demand.After taking away the invalid questionnaires, 163 valid ones are recollected for IPGA (Importance Performance and Gap Analysis) analysis. Result shows that customers are paying much emphasis on system security mechanism, privacy protection and service customization. Besides, it is found that satisfaction level is lower than importance, reflecting a negative gap. Thus this study recommend security firms to improve their system security, privacy and degree of customization; meanwhile, they should also improve its capability in problem solving and technical analysis. All relevant result would be provided to security firms as reference for resource integration strategy.
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