以感性工學探討手錶外形設計之研究

The Study of Design Watch-Shape by Using Kansei Engineering

10.6132/JCM.2013.7.1.03

盧瑞琴(Jui-Chin Lu)；張順欽(Shun-Chin Chang)

手錶 ； 感性工學 ； 集群分析 ； 數量化I類 ； Watch ； Kansei Engineering ； Cluster Analysis ； Quantitative Theory Type I

商業現代化學刊

7卷1期（2013 / 03 / 01）

49 - 69

繁體中文

本研究係針對手錶外型之設計架構為重點，以感性工學為基礎，探討高、低年齡層族群與男、女性族群之感性意象差異，本研究結果除了能讓手錶設計師瞭解一般大眾的心理感受之外，更期望分析結果能讓設計師設計出更符合不同族群心理感受之手錶。本研究結論為：（1）萃取出4組手錶之代表性感性語彙，「高貴的－廉價的」、「多功能的－單一性的」、「年輕的－老成的」、「鮮豔的－灰暗的」。（2）建立視覺型態要素表，分別是錶面形狀：圓形、方形，刻度為長條、點狀、無，顯示方式：數位、指針、混合，調整紐：按鈕式、旋轉式，錶帶形狀：鏈狀、環狀，整體顏色量：2色以下、3到5色、6色以上，顯示資訊量：1項以下、2到4項、5項以上。（3）在全數受測者方面，影響「高貴的－廉價的」、「多功能的－單一性的」語彙皆以資訊顯示量為最大，且5項以上顯示量給人高貴與多功能的感覺，1項以下顯示量則給人廉價與單一性的感覺；影響「年輕的－老成的」語彙以錶面形狀為最大，其錶面形狀設計成圓形給人年輕的感覺，方形則給人老成的感覺；影響「鮮豔的－灰暗的」語彙以刻度為最大，其無刻度給人鮮豔的感覺，點狀刻度則給人灰暗的感覺。（4）在男女性受測者方面，在「高貴的－廉價的」、「多功能的－單一性的」兩組語彙中男女性受測者的感覺是一致的，但在「年輕的－老成的」、「鮮豔的－灰暗的」兩組語彙中則是有差異的；在高低年齡層方面，在「高貴的－廉價的」、「多功能的－單一性的」、「鮮豔的－灰暗的」三組語彙中高低年齡層的感覺是一致的，但對於「年輕的－老成的」語彙則是有差異的。

This study aims at the framework for the design of watch appearance. Based on Kansei engineering, it investigates the differences of kansei image between older and younger age groups, as well as between male and female groups. The study results can allow the watch designers to understand the psychological feelings of the general public. In addition, it is hoped that the analysis results can let designers design watches that better echo the psychological feelings of different groups. The study results are: (1) Four sets of sensible terms representing the watch are extracted; they are ”noble-cheap,” ”multi-functional-single-functional,” ”young-old,” and ”colorful-dark.” (2) The visual type factors table is established-the dial is round or square; the calibrations are strips, dots, or none; the displaying method is digital, hands, or combo; the adjusting button is button or pinwheel; the strap is chain or bangle; the overall colors: 2 colors or less, 3 to 5 colors, or 6 colors or more; the displaying information: 1 or less, 2 to 4, or 5 or more. (3) For all respondents, the factor most affecting the terms of ”noble-cheap” and ”multi-functional-single functional” is displaying information; with the option of more than 5, it makes people feel that the watch is noble and multi-functional; and with the option of less than 1, it gives people the feeling that the watch is cheap and single functional. The factor most affecting the term of ”young-old” is the dial. The round design of the dial makes the watch look young, whereas the square design makes the watch look old. The factor most affecting the term of ”colorful-dark” is calibration; no calibration makes people feel that the watch is colorful and dot calibration gives them the feeling that the watch is dark. (4) For male and female respondents, both have the same feelings about the terms, ”noble-cheap” and ”multi-functional-single functional.” However, they have different feelings about the terms, ”young-old” and ”colorful-dark.” For older and younger age groups, they have the same feelings about the terms, ”noble-cheap,” ”multi-functional-single functional,” and ”colorful-dark,” but different feelings about the term, ”young-old.”

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