應用感性工學於智慧型手機外觀設計之研究

A Study of Using Kansei Engineering into the Appearance Design of Smart Phone

10.6132/JCM.2013.7.2.05

盧瑞琴(Jui-Chin Lu)；莊明璁(Ming-Tsung Chuang)

智慧型手機 ； 感性工學 ； 數量化I類 ； Kansei engineering ； Smart Phone ； Quantification Theory Type Ⅰ

商業現代化學刊

7卷2期（2013 / 07 / 01）

97 - 115

繁體中文

人們對於事物或產品的評價往往是透過五官感受，因而抓住消費者的需求感受則成為了產品熱賣的關鍵所在。感性工學可以將人的感覺轉化成實際的設計要素，因此本研究希望利用感性工學探討智慧型手機的外觀設計，找出消費者感受與其設計要素之關聯，提供消費者以及設計師在選擇與設計上的依據。由本研究結論可以得知在全數受測者中，邊框設計影響「黯淡的－亮麗的」最大，幾何框設計偏向黯淡的感覺，弧形框則偏向亮麗的；螢幕大小影響「原始的－高科技的」最大，螢幕＜4吋的設計偏向原始的，＞4.5吋則偏向高科技的感覺；機身厚度影響「流線的－方正的」最大，機身厚度＞1.1cm的設計偏向流線的，而＜0.9cm偏向方正的感覺；機身長在「複雜的－簡單的」的影響最大，機身長度＞12.5cm的設計偏向複雜，而＜11.6cm偏向簡單。男女受測者中，在「黯淡的－亮麗的」、「流線的－方正的」與「複雜的－簡單的」的數量化I類結果是一致的，而在「原始的－高科技的」有所差異，男性認為螢幕大小為主要影響要素，而女性則為邊框的設計。

Nowadays, people often evaluate things or products through five senses. Therefore, seizing the needs of consumers and being able to satisfy their sensual demands is a crucial factor to get the sale. Kansei engineering aims the development or improvement of products and services by translating customer's psychological feelings and needs into product's design domain, so this study is to discuss the appearance design of smartphone using Kansei engineering in order to identify the connection between customers' feelings and product design, and provide customers and designers with a stronger basis.The conclusions of this study indicate all the testee that frame design affects ”dim-bright” the greatest. Geometric frame design tends to be dim while curvy frame feels bright; screen size affects ”primitive-high-tech” the most. Size below 4inch tends to be primitive while size above 4.5-inch looks more high-tech; body thickness affects ”streamline-boxy”. Thickness above 1.1cm tends to be streamline while thickness below 0.9cm tends to be boxy; body length affects ”complex-simple” the most. Body length above 12.5cm tends to be complex while body length below 11.6cm tends to be simple. The result in both male and female regarding ”dim-bright”, ”streamline-boxy” and ”complex-simple” is in accordance with Quantification Theory Type Ⅰ, however a difference has shown on ”primitive-high-tech”. Males consider that screen size is the main factor while females choose frame design to be the factor.

1. 洪煜清(2016)。應用感性語彙與圖像衍生模式於顧客需求之產品造形發展。成功大學工業設計學系學位論文。2016。1-108。