题名

仁義潭觀光吸引力、遊憩動機與重遊意願之研究

并列篇名

Exploring Tourism attraction, Travel Motivation and Willingness to Revisit-A Case Study Based on Renyi Lake Scenic Area

DOI

10.7018/JTU.201211.0101

作者

劉泳倫(Yung-Lun Liu);鄒哲宗(Che-Tsung Tsou);周明宇(Ming-Yu Chou);簡詠錡(Yung-Chi Chian)

关键词

仁義潭風景區 ; 觀光吸引力 ; 遊憩動機 ; 重遊意願 ; Renyi Lake Scenic Area ; tourism attraction ; travel motivation ; intention to revisit

期刊名称

稻江學報

卷期/出版年月

6卷1&2期(2012 / 11 / 01)

页次

101 - 121

内容语文

繁體中文

中文摘要

本研究目的在探討前往仁義潭風景區遊客觀光吸引力、遊憩動機與重遊意願之相關研究;以仁義潭風景區遊客為對象,共發出500份問卷,得到有效問卷470份,以描述性統計、因素分析、獨立樣本t檢定、單因子變異數分析、皮爾森積差相關及迴歸分析進行統計分析,研究結果發現:1.觀光吸引力以「眺望仁義潭景觀」、遊憩動機以「放鬆心情紓解壓力」、重遊意願以「再次光臨」的平均數為最高。2.不同人口統計變項在觀光吸引力、遊憩動機與重遊意願之差異分析,均達顯著差異。3.觀光吸引力與遊憩動機、觀光吸引力與重遊意願、遊憩動機與重遊意願均呈正相關。4.觀光吸引力、遊憩動機對重遊意願具有預測力。根據分析結果,本研究不僅對主辦單位提出建議,亦對後續研究者提供研究方向與建議。

英文摘要

The purposes of this study were to explore the discussion Renyi Lake Scenic Area tourists to tourism attraction, travel motivation and intention to revisit. The samples were Renyi Lake Scenic Area tourists. A total of 600 questionnaires were sent out and 581 effective questionnaires were returned. In the use of statistics and analytic method, the described statistic, factor analysis, independent-sample t test, one-way ANOVA, Pearson product-moment correlation and regression analysis were used to analyze the collected data. The findings of this study were as the follows: 1. the highest mean of tourism attraction, travel motivation and intention to revisit are ”to view Renyi Lake Scenery”, ”to relax and release pressure” and ”revisit”. 2. according to different demographical variables, there were different in tourism attraction, travel motivation and intention to revisit. 3. there is positive correlation between tourism attraction and travel motivation, tourism attraction and intention to revisit, travel motivation and intention to revisit. 4. tourism attraction and travel motivation have a forecast of intention to revisit. Based on above findings, this study therefore provides some practical suggestions for operator and program managers; it also offers a specific orientation for academics to conduct future researches.

主题分类 人文學 > 人文學綜合
基礎與應用科學 > 資訊科學
社會科學 > 教育學
社會科學 > 管理學