The Effect of Internet Application on the Hotel Yield Management in Taiwan

運用網際網路在臺灣旅館營收管理之影響效果

10.6605/RTH.2007.1(1).4

謝美婷(Mei-Ting Hsieh)

網際網路 ； 全球資訊網 ； 營收管理 ； 台灣旅館業 ； Internet ； World Wide Web ； Hotel Yield Management ； Taiwan

觀光餐旅評論

1卷1期（2007 / 01 / 01）

51 - 62

英文

隨著全球使用網際網路人潮持續成長與增加；網際網路不僅帶來許多便利性，同時在與配銷通路搭配過程中，更能替企業節省大筆的成本。目前網際網路仍存在著許多爭議性問題，但它仍然被廣泛應用在觀光產業中；並不斷尋求問題解決之道。在現今高度競爭市場裡，旅館經營者必須將注意力集中在如何使網際網路更有效運用並帶來最大利潤。因此，如何有效運用網際網路於臺灣旅管營收管理中並營運出更有效率及創造更大利益之收入乃是本研究主要探討課題。研究分析資料來自於22家旅館之問卷調查，從營收管理與網際網路之角度，本研究將說明在兩者在實務運用現況，並從學理之角度提出策略性意涵。

Computerization in the hospitality has been used widespread, and identifiable the potential as a low-cost distribution channel such as Internet and World Wide Web. Although problems currently exist, many competitive hotels still exploring information system solutions and integrate with CRS and GDS. In a highly competitive market, the hotel operators must focus on efficiently and profitably; therefore, yield management has become the management strategies for long-term survival. This article reports on the result of survey of 22 hotels in Taiwan. The main purpose of this present study was to investigate the potential of Internet whether could maximize the revenue yield to operate much more efficiently and profitably in the Taiwan's hotel industry.

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