Factors Influencing Facebook Use: The Moderating Effects of Self-Regulation and Fashion Involve

影響臉書使用因素：自我調整與流行涉入的調節效果

10.29423/JSRR.201312_8(2).0004

葉晶雯(Ching-Wen Yeh)

流行涉入 ； 社會資本 ； 自尊 ； 自我調整 ； 社會互動 ； 害羞 ； 臉書 ； social interaction ； shyness ； fashion ； social capital ； self-esteem ； self-regulation

運動與遊憩研究

8卷2期（2013 / 12 / 01）

68 - 92

英文

本研究旨在檢驗社會互動、害羞、流行涉入、社會資本、自尊、自我調整與臉書使用程度的關係。問卷共發出350份，有效問卷共320份。結果顯示：一、社會互動、害羞、流行涉入對臉書使用程度有顯著正向影響；二、臉書使用程度對社會資本有顯著正向影響；三、社會互動對社會資本有顯著正向影響；四、自尊調節社會互動與臉書使用程度的關係；五、自我調整調節流行涉入與臉書使用程度的關係。根據研究結果提出管理實務意涵，以供業者及未來研究者參考。

We examined the relationships among social interaction, shyness, fashion involvement, social capital, self-esteem, self-regulation, and Facebook use. Of the 350 questionnaires distributed, 320 valid samples were received, with the results indicating that social interaction, shyness, and fashion involvement have a positive influence on Facebook use; Facebook use has a positive influence on social capital; social interaction has a positive influence on social capital; self-esteem moderates the relationship between social interaction and Facebook use, and self-regulation moderates the relationship between fashion and Facebook use. We conclude this study with certain implications for practice and future research.

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