题名 |
探討社會互動轉變之研究-以大學生之間虛擬社群為例 |
并列篇名 |
The research exploring the transformation of social interactions - Taking the virtual community among college students as an example |
DOI |
10.29423/JSRR.202409_19(3).01 |
作者 |
沈義晨(Yi-Chen, Shen);邱紹一(Shao-I, Chiu) |
关键词 |
大學生 ; 品牌認同 ; 社會互動 ; 社群意識 ; university students ; brand identity ; anticipated social interaction ; community consciousness |
期刊名称 |
運動與遊憩研究 |
卷期/出版年月 |
19卷3期(2024 / 09 / 01) |
页次 |
1 - 20 |
内容语文 |
繁體中文;英文 |
中文摘要 |
本研究目的旨在探討大學生的品牌認同、擬社會互動與社群意識之現況與關係和影響。本研究使用問卷調查法,以臺中地區992位大學生為研究對象。施測工具為「品牌認同量表」、「擬社會互動量表」、「社群意識量表」,資料蒐集分析完後,使用有效數據進行敘述性統計分析、獨立樣本t檢定、單因子變異數分析、皮爾森積差相關分析、迴歸分析等統計方式進行分析。結果發現:一、不同背景變項之大學生在品牌認同、擬社會互動與社群意識上有顯著差異;二、品牌認同與社群意識有顯著相關;三、品牌認同與擬社會互動有顯著相關;四、擬社會互動與社群意識有顯著相關;五、品牌認同對擬社會互動有部分顯著預測力;六、品牌認同與擬社會互動對社群意識有顯著預測力。 |
英文摘要 |
The purpose of this study was to investigate the current situation and relationship among university students' brand identity, anticipated social interaction, and community consciousness. This study analyzed the impact of brand identity and anticipated social interaction on community consciousness. The questionnaire survey method was used in this study, and a total of 992 valid samples were collected from university students in Taichung, Taiwan. The research instruments used in this study were three scales: "Brand Identity Scale", "Anticipated Social Interaction Scale", and "Community Consciousness Scale". After collecting and analyzing the data, descriptive statistics, independent samples t-tests, one-way ANOVA, Pearson's correlation analysis, and regression analysis were conducted to generate results. The results of this study showed that there were significant evidences to prove differences in brand identity, anticipated social interaction, and community consciousness among university students with different background variables. Brand identity was significantly correlated with community consciousness. Brand identity was significantly correlated with anticipated social interaction. Anticipated social interaction was significantly correlated with community consciousness. Brand identity had the partial significant predictive power on anticipated social interaction. Brand identity and anticipated social interaction had the significant predictive power on community consciousness. |
主题分类 |
醫藥衛生 >
預防保健與衛生學 社會科學 > 體育學 |