北投生活環境博物園區永續觀光之研究

A Study on the Beitou Ecomuseum of Sustainable Tourism

黃淑芬(Shu-Fen Huang)；蔡嘉萱(Chia-Hsuan Tsai)

永續觀光 ； 生態博物館 ； 北投溫泉博物館 ； 北投生活環境博物園區 ； Sustainable Tourism ； Ecological Museum ； Beitou Hot Spring Museum ； Beitou Living Environment Museum

觀光旅遊研究學刊

16卷2期（2021 / 12 / 01）

43 - 68

繁體中文

後疫情時代的觀光側重安全、永續、生態環境的負責任旅遊行為，結合當地人文資源所形成社區觀光，可強化觀光形象，亦可帶動經濟發展。本研究探討台灣首屆經典小鎮的北投生活環境博物園區永續觀光，研究範圍並不僅止於北投溫泉博物館等社區人文資源，並涉及自然生態環境，如園區志工導覽行程的陽明山國家公園－全球首座都會寧靜公園。本論以文獻、質量交叉之三角檢測為方法，對北投生活環境博物園區的遊客，進行立意抽樣問卷調查有效回收332份，並深度訪談北投生活環境博物園區協會的理事、台北溫泉博物館的志工隊長。研究結論發現：不同的遊客特質對北投生活環境博物園區永續觀光的問項，都有達到標準值以上，遊客不需捨近求遠，就能隨時遠離都會塵囂，對北投的滿意度與忠誠度高；人口變項對追求真實性與永續性的旅遊特質，呼應了觀光凝視背後有著複雜的社會關係，觀光除了對地方、空間的消費之外，同時會涉及經濟與社會議題。建議跨部門整合以期使發揮社會責任，對內強化社區認同與凝聚力，結合在地特色及人文風情，實踐一個沒有圍牆的生態環境博物館；對外發散「療、浴北投－生活環境博物園區」永續觀光的療癒新訊息，共創美好未來。

Tourism in post-COVID transformations focuses on safe, sustainable, and ecologically responsible tourism behavior. Community tourism, combined with local cultural resources, can enhance the image of local tourism, become a major attraction, and also promote economic development. This study explores whether the classic town in Taiwan's Beitou community roaming can promote the sustainable tourism of Beitou Living Environment Museum. The research scope is not only limited to community cultural resources such as Beitou Hot Spring Museum, but also involves the natural ecological environment, such as Yangmingshan National Park- the first urban quiet parks in the word. In this study, visitors from Beitou Living Environment Museum collected 332 valid questionnaires and selected two NPO representatives for in-depth interviews. Uses the literatures, triangulation of qualitative and quantitative intersect to research. Research conclusions are: for different characteristics of tourists, tourists' answers to questions about sustainable tourism in Beitou living environment Museum have reached above the standard value, and the satisfaction and loyalty to Beitou are high. Tourists can stay away from the busy city at any time without looking far away. The tourism characteristics of pursuing authenticity and sustainability echo the complex social relations behind sightseeing gaze. In addition to the consumption of local and space, it will also involve the economic and social issues of public-private cooperation to successfully preserve Beitou cultural relics and maintain the ecological environment. It is suggested to integrate across departments in order to give full play to social responsibility, internally strengthen community identity and cohesion, combine local characteristics and cultural customs, to produce an ecological environment museum without walls in Beitou. Spread the new healing message of ＂therapy and bath Beitou - Living Environment Museum＂ for sustainable tourism to create a better future.

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