創意啦啦舞產業合作聯盟指標建構之研究

A Study on the Indicator Construction of Creative Cheerleading Industry Cooperation Alliance

羅健文(Chien-Wen Lo)；范淇甯(Chi-Ning Fan)

創意啦啦舞 ； 表演藝術 ； 合作聯盟 ； 分析網絡程序法 ； Creative cheerleading ； Performing arts ； Cooperation alliance ； Analytic Network Process

觀光旅遊研究學刊

17卷2期（2022 / 12 / 01）

1 - 20

繁體中文

有別於競技啦啦隊與啦啦舞，「創意啦啦舞」現今不但是展現活力的校園比賽活動，也能在商業表演增添亮點，亦成為大型運動賽事的開閉幕表演節目；然而，環顧過去相關研究中，主題多數針對一般啦啦舞之運動安全與傷害或校園健康促進等，鮮少有結合創意啦啦舞與合作聯盟在學術及執行上完整之理論。故本研究之目的首先在瞭解創意啦啦舞產業發展現況與內部運作模式，並據此建立創意啦啦舞產業合作聯盟指標架構，以分析網絡程序法建構創意啦啦舞產業合作聯盟之指標權重，結果發現以信任承諾為首要，能力與資源次之，夥伴相容性第三；最後，進行訪談研擬策略建議，並建立表演規劃師専業機制等策略建議，可供未來執行創意啦啦舞產業合作聯盟時之基礎。

Different from competitive cheerleading and cheerleading, creative cheerleading is not only a showing vitality competition on campus, but also a highlight in commercial performances. It has also become the opening and closing performance of a large-scale sports event. It is a combination of creative design and diversified dance performances. Cultural and artistic performing arts. However, in the past related research, most of the themes were about sports safety and injury of general cheerleading or campus health promotion, etc., and few have integrated the academic and practical theory of creative cheerleading and cooperative alliances. Therefore, the purpose of this research is firstly to understand the development status and internal operation mode of the creative cheerleadin industry, and then establish the index structure of the creative cheerleading industry cooperation alliance. Based on the Analytic Network Process (ANP) method to construct the index weight of the creative creative cheerleading industry cooperation alliance, the results found that trust commitment is the first, capability and resources are second, and partner compatibility is the third. Finally, conduct interviews to formulate strategic suggestions, put forward strategies to improve the performance of the creative cheerleading industry alliance, and establish a ＂performance planner＂ professional mechanism, which can be used to provide objective evaluation when implementing the creative cheerleader industry cooperation alliance in the future.

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