题名

遠見雜誌民調中心簡介

并列篇名

Introduction of the Global Views Survey Research Center

DOI

10.30075/TJER.200809.0005

作者

戴立安(Li-An Tai);林佳旻(Chia-Min Lin)

关键词

台灣民心指數 ; 選舉預測 ; 競選指標 ; 票源結構分析模式 ; Taiwan Public Mood Index TPMI ; election prediction ; campaign indicator ; candidate ticket structure analysis model

期刊名称

選舉評論

卷期/出版年月

5期(2008 / 09 / 01)

页次

83 - 94

内容语文

繁體中文

中文摘要

遠見雜誌民調中心成立於2006年3月,至盼以專業嚴謹的調查研究確實反映民意,並藉客觀中立的報導或評述,提供社會大眾第一手的參考資訊。除每年固定執行大型調查,主要如企業社會責任調查、廿五縣市萬人調查等,並在每月執行暨發布「台灣民心指數」調查,已普獲國內外引用。此外,本中心團隊成員具備豐富的選舉民調經驗,自1998年建立預測題組後,又陸續完成「票源結構分析模式」、「競選指標」模組等,並已成功預測各項公職選舉結果。

英文摘要

The Global Views Survey Research Center (GVSRC) was established in March 2006 in order to reflect public opinion by professional survey research, and provide the first hand information for the public by objective analysis. GVSRC executes several extensive surveys regularly every year, such as Corporate Social Responsibility (CSR) Survey, Taiwanese 25 Cities and Counties Grand Survey. Besides, GVSRC plans and initiates the ”Taiwan Public Mood Index” (TPMI) survey and release survey results regularly every month to provide references for interested parties domestically and internationally. Furthermore, the team members all have abundant experiences in extensive election surveys. The methodology for the prediction model is modified in 1998, based on past survey experiences. The prediction model improves a 'Campaign Indicator' and 'Candidate Ticket Structure Analysis Model', and successfully predicted the result for each election from 2004 to 2008.

主题分类 社會科學 > 社會科學綜合
参考文献
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  2. 中心網站
  3. 每月更新結果與詳細分析請見中心網站
  4. 中心網站
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被引用次数
  1. 周祖誠(2010)。台灣新聞媒體民調機構的發展。選舉評論,8,95-102。