题名

國小學生參與北港媽祖遶境藝閣表演活動的體驗、體驗價值及滿意度之研究

并列篇名

A Study on the Experience, Experiential Value and Satisfaction of Elementary School Students in Taking Part in Beigang Mazu Ei-GaP arade

DOI

10.29916/JMPP.201506_9(2).0003

作者

鍾志強(Chih-Chiang Chung)；陳雅婷(Ya-Ting Chen)；黃孟立(Men-Li Huang)

关键词

體驗 ； 體驗價值 ； 滿意度 ； 北港藝閣 ； experience ； experiential value ； satisfaction ； Beigang Ei-Ga

期刊名称

管理實務與理論研究

卷期/出版年月

9卷2期（2015 / 06 / 01）

页次

43 - 56

内容语文

繁體中文
中文摘要

本研究的目的在了解國小學生參與藝閣表演活動的體驗、體驗價值與滿意度間的關係。問卷以參加過藝閣表演活動之國小學生為對象，採立意抽樣方式，共發350份問卷中取得有效樣本332份，回收率為94.85%。採線性結構方程模式等統計方式進行資料分析，研究發現：國小學生參與藝閣表演活動的體驗對體驗價值具有正向且顯著影響；國小學生參與藝閣表演活動的體驗價值對滿意度有正向且顯著影響；國小學生參與藝閣表演活動的體驗對滿意度不具有正向顯著影響。
英文摘要

The study aims to understand the current conditions of elementary school students in joining in Ei-Ga Parade and sets to explore the individual factors such as background variants, experiences, experiential value and satisfaction as well as the interconnectedness among them. Questionnaires were delivered to those elementary school students who had taken part in Ei-Ga Parade, with a purposeful sampling. A total of 350 questionnaires were sent, with 332 effective copies returned, reaching a rate of 94.85%. This current study adopts inear structural equation to undertake data processing, and the research results are produced as follows: 1. The experiences of the elementary school students in taking part in Ei-Ga Parade has a positive and remarkable influence on experiential value. 2. The experiential value of the elementary school students in taking part in Ei-Ga Parade has a positive and remarkable influence on satisfaction. 3. The experiences of the elementary school students in taking part in Ei-Ga Parade do not show a positive and remarkable influence on satisfaction.
主题分类 社會科學 > 管理學
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被引用次数
  1. 廖秋惠、胡俊傑(2017)。澎湖元宵活動參與者的參與動機、活動吸引力、體驗價值與滿意度之研究。島嶼觀光研究，10(3)，21-44。
  2. 薛聿祥,戴嘉辰,廖麒翔,黃任億,林修宇(2022)。觀光客對淡水老街之服務品質、體驗價值及滿意度研究。真理觀光學報，18，1-15。
  3. 楊正情,張家銘,阮毓琪(2020)。台灣宗教繞境活動之效益與困擾問題探討。休閒運動健康評論，9(1)，1-9。
  4. 鍾志強、詹其樺、高小芳(2018)。休閒農場遊客參與動機、體驗、知覺價值及滿意度關係之探討。輔仁大學體育學刊，17，53-69。
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