新創事業活動過程之研究－以餐飲業為例

A Study of the new venture activities process－In the restaurant industry as an example

10.29916/JMPP.201603_10(1).0004

范惟翔(Wei-Shang Fan)；蔡明純(Ming-Chun Tsai)；江品俞(Ping-Yu Chiang)

新事業 ； 創業行動 ； 創業策略 ； 創業活動 ； new business ； entrepreneurial action ； Entrepreneurial Strategies ； Entrepreneurial activity

管理實務與理論研究

10卷1期（2016 / 03 / 01）

66 - 87

繁體中文

根據Johnson(1986)對新事業的定義為：一個企業組織開始擁有獨立會計系統，並有全職人員為此事業工作時，新事業即已誕生了。亦即新事業是基於獨立的運作體系，不與其他企業有會計上的連結，並基於自主性而擁有本身全職員工，而能獨自運作所有的企業機能者謂之。Lussier(1995)所做的定義則為：新事業指成立時間在十年以內者。行政院勞委會與青輔會其體提出協助國人創業方案，鼓勵不同背景、年齡層從事創業活動;事實上從知名連鎖品牌與零售店不斷運用創意發展創新經營模式，對鼓勵民眾創業應具有示範的效果。蓬勃的創業活動可以降低失業率，帶動一個國家往前躍進與經濟成長主因，但大多數在創業初期往往必須承受許多孤獨與艱辛的歷程，此時創業家應憑藉自身的能力去解決，以追求更好的創業績效。反之，初期階段，最容易遭受失敗的風險，一旦創業失敗將會使創業者變成失業黑數並影響民眾就業，不利於此會發展。本研究透過創業者之敘說，對早期階段創業行動、創業策略、創業結果之一連續創業活動過程之間關聯性，以深度訪談方式將收集資料分析並歸納出創業者早期階段創業活動之相關因素，進而提出命題以供後續研究與實務應用之參考。

According to Johnson (1986) for the definition of new businesses: a business organizations beginning to have an independent accounting system and do this business full-time staff at work, new business already born. That new business is based on an independent operating system, there is no link with other accounting companies, and based on autonomy and has its own full-time employees, and can operate independently of all business functions who called. Defined Lussier made (1995) was: New business refers to the time in less than a decade were established. The Council of Labor Affairs and the National Youth Commission to assist people whose bodies make entrepreneurship programs to encourage different backgrounds, ages engaged in entrepreneurial activity; in fact from well-known brands and retail chains continue to use creativity to develop innovative business models, to encourage people to venture should have a demonstration effect. The flourishing of entrepreneurial activity can reduce unemployment, and led a national prosperity, however, most entrepreneurs often have to endure a lot of loneliness and hardships of the journey in the early days, when entrepreneurs just rely on of their ability to solve the difficulties, in order to pursuit of better business performance. On the contrary, it will make the venture failed entrepreneurs become unemployed and it will influence the manufacturing industry more unemployment, the impact of national economic development. Through this study, the one founders of the narrative, the early stages of entrepreneurial action, correlation between Entrepreneurial Strategies, one of the results of continuous business processes of entrepreneurial activity, in depth interviews to collect data to analyze and summarize the founders of early stage entrepreneurial activity relevant factors, and then put forward propositions for reference and practical application of the follow-up study.

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