從網絡觀點探討中小企業新產品開發績效

A Network Perspective on New Product Development Performance of Small and Medium Enterprises

10.29916/JMPP.202304_17(1).0002

劉峰旭(Feng-Hsu Liu)；許峻瑋(Chun-Wei Hsu)

網絡鑲嵌 ； 網絡能力 ； 新產品開發績效 ； 中小企業 ； network embeddedness ； network capabilities ； new product development performance ； small and medium enterprise

管理實務與理論研究

17卷1期（2023 / 04 / 01）

14 - 29

繁體中文;英文

掌控外部資訊與回應環境變動的能力是現今企業所需具備的生存條件，甚至是不可或缺的競爭要素。事實上，企業需有效的整合外部資源，投注心力於新產品開發，才能應付現今產業的激烈競爭。因此，本研究目的在於探討企業外部網絡關係與內部網絡能力對本身新產品開發的影響。本研究將新產品開發績效分為新產品開發－速度與新產品開發－創新兩個面向，研究結果發現企業需要同時運用「網絡鑲嵌」與「網絡能力」才能兼顧新產品開發速度（量）與創新（質）。

The ability to control external information and respond to changes in the environment is the survival factors required by today's company, and even an indispensable element of competition. In fact, companies need to effectively integrate external resources and focus on new product development in order to cope with the fierce competition in the industry. Therefore, the purpose of this research is to explore the influence of the external network embeddedness and internal network capabilities of a company on its own new product development. This research divides the performance of new product development into two aspects: speed and innovation. The results of the study found that companies need to use both "network embeddedness" and "network capabilities" to balance the speed and innovation of new product development.

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