“綠時尚”應用創作－以筆記本設計為例

Eco Fashion-a Case Study Based on Notebook Design

10.29701/JDR.200810.0004

陳華珠(Jocelyn H-C Chen)

綠時尚 ； 綠色認同 ； 設計 ； Eco fashion ； Green identity ； Design

設計研究學報

1期（2008 / 10 / 01）

53 - 68

繁體中文

「綠時尚」(Eco fashion)是指符合生態環境保護的時尚文化。綠色認同廣泛應用於生態、環境、設計等領域；然而，在流行時尚領域中，以環保為訴求的服裝設計多以不適合人體穿著的材質重新再製成另一個沒有具體用途的作品，顯然地球的負擔沒有因此而減少。本研究企圖從「綠色認同」的觀點，藉由時尚名牌外包裝再利用的創作試驗，探討「綠色認同」概念應用於時尚領域的可行性。 透過56個不同時尚名牌外包裝紙盒、紙袋的再利用，結合印花棉布，創作出逾百本的個性化筆記本。這不僅降低時尚產業所帶來的不必要浪費，還可以減少一些平面設計印製過程所衍生出的環境污染問題，同時也可提供時尚名牌使用者多一個創意思考的空間。

'Eco fashion' refers to a fashion culture that complies to 'environmental protection'. The idea of green identity has been widely used in the fields of ecology, environmental science and design. Yet in the traditional fashion industry its appeal is very often expressed using materials that are not wearer-friendly, such that the result is often of no concrete use. The waste generated by such recycling clearly does nothing to reduce that of the earth. The aim of this study is to demonstrate the viability of green identity in fashion. Both textual analysis and practical experiments were conducted to establish the applicability of this approach. More than hundred notebooks were created using recycled wrapping materials from 56 fashion brands together with sheets of cotton fabric with local floral prints. The results show that it not only reduces the waste and environmental pollution that are generated respectively from the fashion and graphic industries, but also provides a creative thinking for those users of premium fashion brands.

1. (2006)。以超越一般筆記本為目標的「KOKUYO」100周年紀念作，設計現場。日文雜誌，4月號，92。
2. Davis, F.(1992).Fashion, Culture and Identity.Chicago:The University of Chicago Press.
3. Ray, P. H.,Anderson, S. R.(2000).The Cultural Creatives: How 50 Million People Are Changing the World.New York:Harmony Books.
4. Sawahata, L.(1998).Paper-Building Great Designs with Paper.
5. 電子報(2006/11/16)
6. 國語日報(2006/07/08)
7. 張維真(2005)。論述商品包裝設計中廣告意識之導入。2005包裝設計學術與實務研討會論文集，台中:
8. 許杏蓉、黃宗超(2005)。包裝圖像的意像對消費者影響之研究－以春風面紙盒包裝為例。2005包裝設計學術與實務研討會論文集，台中:
9. 陳華珠(2007)。探討流行時尚中的綠色認同與應用設計。2007國際學術研討會（設計組）論文集，桃園:
10. 靳埭強(2001)。包裝設計。九龍:萬里機構　萬里書店。
11. 顏忠賢(2007)。穿著Vivienne Westwood馬甲的灰姑娘。台北:麥浩斯資訊股份有限公司。

1. (2024)。以文心雕龍〈神思〉探討金蝶獎得獎作品之裝幀設計。商業設計學報，27，57-80。