女性肥胖消費族群之服裝設計觀

An Understanding of Design Preference for Obese Women

10.29701/JDR.200810.0005

傅美玲(Mei-Lin Fu)

女性肥胖消費者 ； 身體意象 ； 成衣滿意度 ； 身體滿意度 ； obese women ； body image ； garment satisfaction ； body cathexis

設計研究學報

1期（2008 / 10 / 01）

69 - 77

繁體中文

肥胖問題是日益嚴重之全球性文明流行病，全球體重超重人口已超過十億，2015年將飆升至十五億人，而體重超重之女性比男性多，故加大尺碼之女性服裝消費者，也日益增多。本研究採問卷調查方式，以肥胖女性消費族群為研究對象，研究目的在探討肥胖消費者之成衣滿意度，身體意象、服裝設計對肥胖消費者之心理意涵，對服裝所產生之心理需求等。本研究以213位女性肥胖消費者為研究對象，利用SPSS 12.0統計軟體分析，結果顯示女性肥胖消費者對成衣有很高程度之不滿意；不同體型意象之女性肥胖消費族，有不同的服裝設計需求，對身體滿意度愈高之女性肥胖消費族，愈會選擇「吸引異性」、「穿著合 身性服裝喜好」、「流行創新感」之設計需求。

The problem of overweight has become a whole global crisis of epidemic proportions. The purpose of this study was to use questionnaire survey data to investigate the body shape image of obese women in relation to their design preferences from clothing, as well as their satisfaction with ready-towear apparel. The subjects consisted of 213 obese women aged 19 to 56. A questionnaire distributed to obese women provided data on garment satisfaction, body satisfaction and clothing design benefits. Frequencies, percentages, and ANOVA were employed to yield quantitative results, which showed that respondents had a high level of dissatisfaction with their ready-to-wear. The results also indicated that the more obese respondents were satisfied with their bodies, the more likely they were to choose designs that fit closely and sex appeal. Obese women with higher cathexis scores were more likely to seek innovative fashions.

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