以紮根理論探討台灣商管期刊中內容分析法的類型

A Typology of Content Analysis for Business and Management Academic Periodical in Taiwan by Grounded Theory

10.6284/NPUSTHSSR.2012.6(2)1

蘇中信(Chung Su)

內容分析法 ； 紮根理論 ； 量化 ； 質化 ； Content analysis ； Grounded theory ； Quantitative ； Qualitative

人文社會科學研究

6卷2期（2012 / 06 / 01）

1 - 23

繁體中文

從Neuendorf（2002）和Krippendorff（2004）對內容分析法的討論可以發現，內容分析法是一種值得注意的技術，這種技術可以兼具有質化和量化的特徵，然而它在屬性上卻是有爭議的，甚且在經歷時間以及與不同學科的交流發展下，衍生出了不同的型態。本文以台灣商學企管資料庫為架構，對十年（2001～2010）來台灣商管期刊中與內容分析法相關的文獻進行整理，並使用紮根理論進行分類與建構，以釐清當今台灣商管文獻中內容分析法的類型。根據紮根理論分析發現，現今台灣商管文獻中出現的內容分析法可以區分為五大類型，這五大類型分別是：量化特徵內容分析、部分使用內容分析、質化特徵內容分析、不完全的內容分析、歧異型內容分析。從研究設計的觀點來看，這個研究結果也顯示，實務上，內容分析法不適合單純地區分為質化或量化。就本研究而言，最主要的貢獻是提出內容分析法的類型架構，提供研究者對於現今內容分析法的了解以及創新的方向。

To discuss about content analysis, both Neuendorf (2002) and Krippendorff (2004) coincidentally point that the content analysis is a note worthily technique in their books. Traditionally, content analysis is viewed as a technique which is with the characters of both qualitative and quantitative. However, the attribution of content analysis is argued. Moreover, the technique develops types under circumstances of time. Besides, content analysis also develops types as it interacts with disciplines.The study collects articles about content analysis in the field of business and management which were published from 2001 to 2010 in Taiwan. Texts of selected articles were interpretation, classified and compared according to the process of grounded theory in order to abstract the characters of content analysis and to identify the attribution of content analysis.The result of this study shows that the content analysis is composed of 5 types of categories including 11 subcategories. In addition, from the point of research design, the result of this study also indicates that it is not appropriate just to divide content analysis by qualitative and quantitative in practice. In conclusion, the contribution of the study is to provide a frame for researcher to understand content analysis nowadays and to advance in content analysis.

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