澎湖體驗旅遊、懷舊情感、地方認同與行為意圖之關係：兼論懷舊情感與地方認同之中介效果

Relationships among Penghu Experience Tourism, Nostalgia, Local Identity, and Behavioral Intention: Mediating Effects of Nostalgia and Local Identity

10.6213/JLRIM.202103_14(1).0003

白如玲(Ru-Ling Pai)

體驗旅遊 ； 懷舊情感 ； 地方認同 ； 行為意圖 ； experiential tourism ； nostalgia emotion ； place identity ； behavioral intention

休閒產業管理學刊

14卷1期（2021 / 03 / 01）

45 - 64

繁體中文

本文旨在探討體驗旅遊、懷舊情感、地方認同與行為意圖之關係，此外，亦同探討懷舊情感與地方認同之中介效果。本文藉由澎湖縣西嶼鄉二崁村體驗旅遊活動之參與者做為研究對象，研究結果顯示，參與者體驗旅遊之經驗正向影響懷舊情感。此外，懷舊情感正向影響地方認同與行為意圖。懷舊情感在於體驗旅遊之經驗對於地方認同與行為意圖之關係扮演中介角色。地方認同亦能中介懷舊情感對於行為意圖之影響效果。本文亦依研究結果對於管理單位、觀光業者與學術社群提出經營管理與後繼研究之建議。

This study aims to explore the relationships among experience tourism, nostalgia, local identity, and behavioral intentions. Furthermore, this study also discusses the mediating effects of nostalgia and local identity. Participants experiencing tourism activities in Erkan, Xiyu Township, Penghu County were invited to participate in this study. The results of this study show that experience of experiential tourism for participants positively affects nostalgia. Furthermore, nostalgia positively affects local identity and behavioral intention. Nostalgia acts as a mediator between experience of experiential tourism and local identity and behavior intention. Local identity also mediates the relationship between nostalgia and behavioral intention. Managerial and research suggestions were also proposed for management units, practitioners, and academics according the results of this study.

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