题名

旅遊與美食部落格使用者參與意圖之研究

DOI

10.6697/TBPJ.201112_5(1).0003

作者

陳建文(Chien-Wen Chen)；駱達彪(D. B. Lock)；王文欣(Wen-Hsin Wan)

关键词

部落格 ； 系統品質 ； 資訊品質 ； 主觀規範 ； 科技接受模型 ； Blog ； System Quality ； Information Quality ； Subjective Norm ； Technology Acceptance Model

期刊名称

臺灣企業績效學刊

卷期/出版年月

5卷1期（2011 / 12 / 01）

页次

41 - 59

内容语文

繁體中文
中文摘要

隨著資訊科技的發展與進步，使用網路社群人口的比率也逐年增加，使得企業經營者也開始重視部落格帶來的風潮。由於網際網路的便利性，使得使用者可以在網路上輕易的取得所需資訊，部落格版主與部落格提供者若沒有提供良好的使用環境，持續強化使用者使用的認知，部落格使用者很快就會流失。本研究以科技接受行為的觀點來探討使用者參與部落格的意圖，並加入資訊品質與系統品質兩個外部變數，嘗試了解對使用者認知的影響；此外，由於部落格使用者會受到好友影響而去使用部落格，因此本研究將主觀規範納入研究模型，一併來探討影響部落格使用者意圖的因素。本研究以閱讀過美食或旅遊類部落格的使用者為對象，探討部落格平台特性與使用者意圖間的關係；經由研究結果顯示：主觀規範對使用者之使用意圖有顯著影響；部落格的資訊品質及系統品質，可藉由影響使用者對部落格的認知，間接影響使用者的態度與使用意圖。
英文摘要

With the development of information technology, the numbers of virtual community users have dramatically increased. This leads entrepreneurs to pay close attention to what is current in blogs. To fully harness the power of the Internet, the bloggers and blog providers need to provide good-quality user environment to motivate people to participate in blog activities. This study incorporates information and system quality with technology acceptance model to investigate blog user intention. Moreover, since the subject norm has shown to possess effects for individuals, we integrate it into our study to resolve the influential factors of blog user intention. This study takes as research subjects users of tourism blogs, and discusses the relationship between the characteristics of blogs and user intention. The result appears that subjective norm affects user intentions significantly; information quality and system quality affect user cognition. Also affected are user attitudes, albeit in an indirect way.
主题分类 社會科學 > 社會科學綜合
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