景觀美質評估法探討澎湖遊客旅遊景點之偏好

Scenic Beauty Estimation Method to Explore the Landscape Preferences of Penghu Tourists

楊翰宗(Han-Chung Yang)

景觀美質評估法 ； 觀光遊憩資源 ； 澎湖 ； Scenic Beauty Estimation method ； Tourism resources ； Penghu

海洋休閒管理學刊

4期（2013 / 08 / 01）

40 - 57

繁體中文

景觀美質評估法（Scenic Beauty Estimation method，簡稱SBE法）是一種客觀的景觀美質測量方法，其排除了一切管理者與經營者之主觀的個人判斷。因而本研究之重點在於，瞭解如何利用景觀美質評估法，以探討遊客對旅遊景點之偏好與成受，並藉此了解觀光遊憩資源應如何被安排與規劃出最適合遊客之旅遊路線。研究中以澎湖為研究地區，共發放250份問卷讓到訪澎湖的遊客進行32張旅遊景點照片之評測，而有效問卷回收248份。經求得各旅遊景點之SBE值後，作為旅遊景點路線規劃之依據。

Scenic Beauty Estimation (SBE) method is an objective measurement method for scenic beauty. SBE ruled out the subjective personal judgment of supervisors and operators. This study focuses on how to use SBE method to explore the tourists' landscape preferences and feelings. To understand the tourism resources how to be arranged to be the most suitable for tourists planning a travel route. The study area is Penghu. In this study, we use the 32 scenic photos to get the SBE values of the Penghu tourists' landscape preferences. A total of 250 questionnaires were distributed and 248 effective questionnaires were collected. The evaluation results will be the basis of the tourist preferences in route planning.