從網路社群翻譯角度再探軟性新聞翻譯之讀者關照

Giving Proper Consideration to the Target Readers in Soft News Translation: An Online Community Translation Perspective

10.29912/CTR.201503_8(1).0004

陳雅玫(Ya-Mei Chen)

網路社群翻譯 ； 軟性新聞翻譯 ； 讀者關照 ； 社會認知情境模式 ； community translation ； soft news translation ； consideration of the target readers ； socio-cognitive approach to context

編譯論叢

8卷1期（2015 / 03 / 01）

103 - 142

繁體中文

電視、網路普及化與報業小報化的影響下，軟性新聞漸趨成為新聞中的重要元素。然而，1980年代以來新聞翻譯研究多集中於硬性新聞，對軟性新聞翻譯的關注相對不足。有鑑於此，陳雅玫（2013）整合了功能翻譯理論、接受美學與新聞閱聽眾理論，為軟性新聞翻譯之讀者關照，提出一個系統性的理論架構。惟該架構係針對報紙（雜誌）的翻譯活動，未盡涵蓋其他情境的新聞翻譯。為彌補此方面之不足，本文從網路社群翻譯角度切入，再探軟性新聞翻譯的讀者關照。社群新聞翻譯在組織宗旨、譯者角色、成員關係、刊登媒介及讀者所處地域等層面都有別於報紙（雜誌）的翻譯。因此，社群譯者的讀者關照方式也必然與報紙（雜誌）譯者有所差別。為使陳雅玫（2013）建構之讀者關照架構亦能應用於社群翻譯，本文擷取Van Dijk社會認知情境模式的觀點，將社群翻譯的情境特點融入讀者關照架構中，使其更臻完善。除理論架構之修正外，亦進行《譯言網》與《全球之聲》二項社群翻譯個案，對譯文中體現之讀者關照做剖析與評估，以說明該架構之實務應用價值。個案研究結果顯示，兩社群翻譯之譯文在讀者期待視野、審美距離以及文本觀點與空缺三個層面的讀者關照，皆不同於報紙（雜誌）的新聞譯文。

Soft news is playing an increasingly important role owing to the prevalence of television and online media as well as the tabloidization of the print media. However, existent studies of news translation mainly focus on hard news items, while far less attention has been paid to soft news translation. Accordingly, drawing upon functional theories of translation, reception aesthetics and the characteristics of the news audience, Chen (2013) has proposed a theoretical framework to aid the translator in giving sufficient consideration to the target readers in soft news translation. However, this framework is designed for the translation of the soft news found in newspapers or magazines rather than in other contexts. To fill the void, this paper focuses on online translation communities, where the latter are virtual communities consisting of like-minded volunteers who converge around the act of translation and collaborate for a common cause. Not officially trained as translators, these volunteers carry out translation tasks out of their own interest, and are normally not remunerated. Community news translation differs from the ＂traditional＂ forms of translation used in news organizations in terms of the collective goal, the translator's role, the relationships between team members, the publication medium and the readers' geographic locations. Unlike newspaper or magazine translators, community translators may adopt different strategies to cater to their readers' needs. In order to make Chen's (2013) framework also applicable to community news translation, this paper, which is based on Van Dijk's (2008, 2009) socio-cognitive approach to context, takes account of the social characteristics of community translation. Moreover, the author has conducted two empirical case studies of community translation, at Yeeyan.org and Global Voices, to further elaborate on the community translator's awareness of his or her readers in the translation of soft news. The results reveal that the community translator and newspaper or magazine translator will view their readers differently with regard to the target readers' horizon of expectations, aesthetic distance and textual perspectives and gaps.

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