题名

A Study on the Rural Relationships among Landscape Image, Visual Preference, and Revisit Intentions at Meinong District

并列篇名

美濃農村景觀意象、視覺偏好與重遊意願之研究

作者

劉漢城(Han-Cheng Liu)；劉馥瑤(Fu-Yao Liu)；陳朝圳(Chaur-Tzuhn Chen)

关键词

Landscape Image ； Visual Preference ； Revisit Intentions ； 景觀意象 ； 視覺偏好 ； 重遊意願

期刊名称

島嶼觀光研究

卷期/出版年月

10卷2期（2017 / 07 / 01）

页次

41 - 62

内容语文

英文
中文摘要

The present study investigated rural landscapes in Meinong district, Kaohsiung after the Rural Rejuvenation Act came into effect, with emphasis on landscape image, visual preference, and tourist revisit intentions. A survey designed using random sampling to recruit participants was performed. Subsequently, 500 copies of a questionnaire were issued, and 449 valid copies were retrieved. Subsequently, descriptive statistics and correlation analysis were used to analyze dimensions pertaining to landscape image, visual preference, and revisit intentions. The results indicate that the participants show high scores of landscape image and visual preference towards rural scenery and skyline but relatively lower scores of landscape image towards landmark buildings and the aesthetics of local streets; furthermore, a positive correlation relationship was observed between landscape image factors and revisit intentions, as well as between visual preference and revisit intentions. The lower scores of landscape image towards landmark buildings and the aesthetics of local streets were identified as the aspects that most require improvement. By understanding the circumstance highlights and solutions more in detail, the feature of an ideal landscape is concluded for future reference, and for the guidance of re-construction and perpetual advance of rural cities.
英文摘要

本文針對美濃地區在農村再生條例推動後的景觀狀態，以遊客的客觀性身份探討景觀意象、視覺偏好與重遊意願的影響。透過問卷調查，並採隨機抽樣進行調查，共發放500份問卷，獲得有效問卷449份。回收資料利用敍述性與相關分析檢定景觀意象、視覺偏好、重遊意願之關係。研究結果顯示，目前遊客對田園景緻與天際線的景觀意象與視覺偏好皆呈現高認同，但對當地街道美感與標誌性建築的景觀意象平均值偏低；但在整體景觀意象因子與重遊意願有正向關係，而視覺偏好與重遊意願具有正向相關。遊客對街道美感與標誌性建築的景觀意象較薄弱，目前需加強改善。盼藉由研究結果瞭解情況和提出解決方案，為農村景觀規劃和永續發展之參考。
主题分类 人文學 > 地理及區域研究
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