Assessment of Appropriateness of Developing Wellness Tourism in Rural Areas

鄉村地區發展康養旅遊適宜性評估

劉馥瑤(Fu-Yao, Liu)

Wellness Tourism ； Forest Health Care ； Analysis Hierarchy Process ； 康養旅遊 ； 森林康養 ； 層級分析

島嶼觀光研究

12卷2期（2019 / 07 / 01）

25 - 44

英文

Wellness tourism has recently become a topic of interest in health research and the transformation of rural tourism. Based on the expert opinions of the industry, government, and university, this study evaluated the suitability of the development of wellness tourism in rural areas, examined the opinions of 16 experts, and summarized the prioritized indicators. The weights of 3 dimensions and 13 indicators were obtained using the hierarchical analysis method, and ＂natural environment (44.7%)＂ was assessed as a priority. Regarding the influential comprehensive indicators, ＂forest (17.2%)＂ was the first prioritized indicator; while ＂accessibility facilities (14.2%)＂ and ＂air (10.1%)＂ were the secondary indicators. The priority of rural areas in the development of wellness tourism should be based on forest coverage rate as a resource to meet the common needs of different customer groups by emphasizing environmental suitability due to high air quality, and creating a trustworthy, convenient, and safe environments through accessibility facilities.

康養旅遊已經成為現今健康研究和鄉村旅遊轉型的一個主題。本研究基於產官學之專家觀點，評估鄉村地區發展康養旅遊的適宜性，探訪16位專家學家之意見，彙整其優先重視的指標。運用層級分析法求取3項構面與13項指標權重，經評估獲得「自然環境（44.7％）」為優先重視層面。具影響力的綜合指標以「森林（17.2％）」為優先指標；「無障礙設施（14.2％）」、「空氣（10.1％）」為次要指標。鄉村地區在發展康養旅遊優先以森林覆蓋率作為資源基礎，以空氣品質強調環境的適宜性，透過無障礙設施營造可信任、便利和安全的環境，滿足不同客群共同的需求。

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