题名

臺灣國際觀光旅館經營效率與空氣品質指標之關聯性研究

并列篇名

A Study on Taiwan International Tourist Hotels Operating Efficiency and Air Quality Indicators

作者

謝懷恕(Hwai-Shuh Shieh)；蕭伊容(Yi-Jung Hsiao)

关键词

兩階段資料包絡分析法 ； Tobit迴歸 ； 國際觀光旅館 ； 經營效率 ； 永續性 ； Two-stage DEA ； Tobit censored regression model ； international tourist hotels ； operating efficiency ； sustainable development

期刊名称

島嶼觀光研究

卷期/出版年月

12卷3期（2019 / 09 / 01）

页次

21 - 50

内容语文

繁體中文
中文摘要

本研究採用兩階段資料包絡分析法，針對2018年全臺81間國際觀光旅館，以CCR模型之產出導向方法來評估效率值，員工數與客房數為投入項，客房收入與餐飲銷售收入及其他收入為產出項。並以行政院環保署空氣品質監測數據作為環境變數，第二階段使用Tobit迴歸分析探討經營效率值與空氣品質指標之關聯影響。研究結果顯示，（一）有6家國際觀光旅館效率值為1，整體效率平均值為0.5673，仍有進步的空間。（二）空氣污染物質中的細懸浮微粒（PM_(2.5)）與懸浮微粒（PM_(10)）在空氣中的濃度，對於臺灣國際觀光旅館的經營效率有顯著影響，說明空氣汙染對於觀光產業具有一定程度之影響。
英文摘要

The study employs two-stage DEA to evaluate the operating efficiency of 81 Taiwanese international tourist hotels in 2018. We adopt output-oriented CCR model with two input variables and three output variables, and collect the operational data from the Taiwan Tourism Bureau and the data of sustainability indicators from Environmental Protection Administration. The second stage uses the Tobit censored regression model to examine the relationship between the operating efficiency and air quality indicators. The findings show that, (1) only 6 Taiwanese international tourist hotels’ operating efficiency reach ＂1＂; and average operating efficiency is 0.5673 for 81 international tourist hotels in Taiwan. (2) the concentration of airborne fine particulate matter (PM_(2.5)) and suspended particulates matter (PM_(10)) in the air has a significant impact on the operating efficiency of international tourist hotels in Taiwan. It indicates that air pollutants have a certain degree of impact on the tourism industry as well.
主题分类 人文學 > 地理及區域研究
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