行動與商務個人資料保護：研究架構

陳錦烽(Jiin-Feng Chen)；顧添利(Tian-Lih Koo)；劉信柱(Peter Liu)

行動商務 ； 個人資料保護 ； 隱私權 ； mobile commerce ； personal information protection ； privacy

電腦稽核

28期（2013 / 07 / 13）

1 - 7

繁體中文

近年來，第三代（3G）行動通訊技術的普遍應用，促成行動商務的快速發展。不過，行動商務所依賴的無線通訊網路、網際網路及企業網路，可能遭到惡意入侵，使得個人資料外洩與遭到濫用，導致消費者對於個人資料安全的疑慮，進而影響行動商務的發展。本文之目的在於探討行動商務與個人資料保護的相關議題，並提出研究架構，以供後續研究之參考。本文分別由資訊交換、社會契約及資訊控制的觀點，探討行動商務與個人資料保護的關聯性，彙整出隱私權顧慮、認知利益、資訊敏感性、信賴感、資訊控制能力、隱私權社會規範、個資法令、企業個資政策、個資保護標章及個資保護科技等可能影響消費者個人資料揭露行為及行動商務意願的因素，並提出行動商務與個人資料保護的研究架構及可能的研究問題。本文最後探討該架構的研究及實務意涵。

In recent years, with the prevalence of 3G mobile communication technology, mobile commerce has experienced a rapid development. However, the wireless communication networks, Internet, and enterprise networks employed by mobile commerce may be subject to hacking and suffer the leakage and misuse of personal information. Such risk is likely to raise consumers' privacy concerns and negatively affect the development of mobile commerce.The purpose of this paper is to explore the issues related to mobile commerce and personal information protection and to propose a research frame work for the study of their relationship. We examine, from there different perspectives, the association between mobile commerce and personal information protection and provide various factors (for example, privacy concerns, perceived benefits, information sensitivity, trust beliefs, information control, privacy social norms, and privacy protection measures) that may affect consumers' information disclosure behavior and willingness to participate in mobile commerce. The paper also discusses potential research issues and the research framework's implication for future research and mobile commerce practitioners.

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