题名

運用類神經模糊模型探索策略配適與企業績效之關係

并列篇名

Using Neuro-fuzzy Model to Explore the Relationship between Strategic Fit and Firm Performance

作者

林金賢(Chin-Shien Lin)；張瑞元(Ruei-Yuan Chang)

关键词

策略配適 ； 產業組織學派 ； 資源基礎觀點 ； 類神經模糊 ； Strategic Fit ； Industrial Organization ； Resource Based View ； Neuro Fuzzy

期刊名称

商略學報

卷期/出版年月

5卷4期（2013 / 12 / 01）

页次

229 - 250

内容语文

繁體中文
中文摘要

本研究嘗試以策略配適的觀點來討論企業績效的優劣，利用產業組織學派以及資源基礎觀點，將企業的配適內容劃分為外部與內部配適，利用輪廓離差模型來探討外部與內部配適對企業績效的影響。以台灣上市櫃電子企業在2003年至2009年間的追蹤資料為研究對象，透過追蹤資料迴歸模型加以分析。實證結果顯示，外部與內部配適程度越高時，企業績效確實會越好，然而，外部與內部配適對企業績效的影響並未呈現顯著的交互效果。為了進一步挖掘外部與內部配適對績效可能存在的交互作用影響，本研究進一步利用類神經模糊工具，以2003年至2007年間的樣本來建構變數間可能存在關係的知識庫，並以2008年至2009年的資料來測試所得知識庫的正確程度。實證結果顯示，透過類神經模糊所得到的知識庫，除了可以提供業界在策略配適決策時重要的決策意涵之外，也呈現出外部與內部配適對企業績效的影響，存在著迴歸交乘項之外的非線性關係。對於社會科學中，變數之間可能存在的非線性複雜關係，類神經模糊確實提供了一個可能的解決之道。
英文摘要

This research is trying to explore the firm performance from the strategic fit perspective. Based on the contents of Industrial Organization School and Resource Based View, this research divides the strategic fit of a company into external and internal fits, and explores how these fits affect the performance by utilizing the profile deviation approach. With panel regression technique applied to the electronic enterprises listed in the Taiwan's Stock Market from 2003 to 2009, the empirical results derived show that the higher the external and internal fits, the better the performance. However, the empirical results do not show a significant effect on performance from the interaction term between external and internal fits. This research applies neuro fuzzy further to explore the possible effect on performance from the interaction term between external and internal fits. The data set within the interval from 2003 to 2007 is used to construct the knowledge base among these variables, and the data from 2008 to 2009 is used to verify the model validity derived. The empirical results show that the knowledge base not only can provide the decision makers the practical implications, this technique also show the possible effect on performance from the interaction term which is undetected by the panel regression model. This technique can be a possible solution to problems where there exists a complicated relationship among the variablesg.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
社會科學 > 管理學
参考文献
  1. 林金賢、張瑞元、王盈傑(2006)。銀行危機可以被有效預測嗎？。管理與系統，13(2)，121-152。
    連結：
  2. 林亭汝、沈永祺、洪仁財(2008)。台灣TFT-LCD 業經營績效之探討：以S-C-P 產業組織理論為基礎。臺灣企業績效學刊，2(1)，1-29。
    連結：
  3. Bain, J. S., 1948. Pricing, Distribution and Employment, New York, NY: Henry Holt
  4. Mason, E. S., 1939. Price and Production Policies of Large-scale Enterprises, American Economic Review, 29(1), 61-74
  5. Aaker, D. A.,Jacobson, R.(1987).The Role of Risk in Explaining Differences in Profitability.Academy of Management Journal,30(2),277-296.
  6. Ahmed, R. B.(2003).Intellectual Capital and Firm Performance of US Multinational Firms.Journal of Intellectual Capital,4(2),215-226.
  7. Andrews, K. R.(1971).The Concept of Corporate Strategy.New York, NY:Dow Jones-Irwin.
  8. Aragon-Correa, A.,Sharma, S.(2003).A Contingent Resource-based View of Proactive Corporate Environmental Strategy.Academy of Management Review,28(1),71-88.
  9. Atsalakis, G. S.,Valavanis, K. P.(2009).Forecasting Stock Market Short-term Trends Using a Neurofuzzy Based Methodology.Expert Systems with Applications,36(7),10696-10707.
  10. Bain, J. S.(1951).Relation of Profit Rate to Industry Concentration, American Manufacturing, 1936-1940.Quarterly Journal of Economics,65(2),293-324.
  11. Bain, J. S.(1956).Barriers to New Competition.Cambridge, MA:Harvard University Press.
  12. Barney, J. B.(1991).Firm Resources and Sustained Competitive Advantage.Journal of Management,17(1),99-120.
  13. Bond, A.(Ed.)(1981).Infotech State of the Art Report on Machine Intelligence.Maidenhead, UK:Pergamon Infotch Ltd..
  14. Burton, R.,Lauridsen, J.,Obel, B.(2004).The Impact of Organizational Climate and Strategic Fiton Firm Performance.Human Resource Management,43(1),67-82.
  15. Chen, H. J.,Huang, S. Y.,Lin, C. S.(2009).Alternative Diagnosis of Corporate Bankruptcy: A Neuro Fuzzy Approach.Expert Systems with Applications,36(4),7710-7720.
  16. Chen, M. C.,Cheng, S. J.,Hwang, Y.(2005).An Empirical Investigation of the Relationship between Intellectual Capital and Firms' Market Value and Financial Performance.Journal of Intellectual Capital,6(2),159-176.
  17. Conner, K. R.(1991).A Historical Comparison of Resource-based Theory and Five Schools of Thought within Industrial Organization Economics: Do We Have a New Theory of the Firm.Journal of Management,17(1),121-154.
  18. Dierickx, I.,Cool, K.(1989).Assets Stock Accumulation and Sustainability of Competitive Advantage.Management Science,35(12),1504-1511.
  19. Doty, D. H.,Glick, W. H.,Huber, G. P.(1993).Fit, Equifinality and Organizational Effectiveness: A Test of Two Configurational Theories.Academy of Management Journal,36(6),1196-1250.
  20. Drazin, R.,Van de Ven, A. H.(1985).Alternative Forms of Fit in Contingency Theory.Administrative Science Quarterly,30(4),514-539.
  21. Edelman, L. F.,Brush, C. G.,Manolova, T.(2005).Co-alignment in the Resource Performance Relationship: Strategy as Mediator.Journal of Business Venturing,20(3),359-383.
  22. Edvinsson, L.(1997).Developing Capital at Skandia.Long Range Planning,30(3),366-373.
  23. Edvinsson, L.,Malone, M. S.(1997).Intellectual Capital - Realizing Your Company's True Value by Finding Its Hidden Roots.New York, NY:Harper Business.
  24. Firer, S.,Williams, S. M.(2003).Intellectual Capital and Traditional Measures of Corporate Performance.Journal of Intellectual Capital,4(3),348-360.
  25. Fiss, P. C.(2007).A Set-theoretic Approach to Organizational Configurations.Academy of Management Review,32(4),1180-1198.
  26. Fiss, P. C.(2011).Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research.Academy of Management Journal,54(2),393-420.
  27. Foss, N. J.(1996).Research in Strategy, Economics and Michael Porter.Journal of Management Studies,33(1),1-24.
  28. Foss, N. J.(Ed.)(1997).Resources, Firms and Strategies.New York, NY:Oxford University Press.
  29. Galbraith, J.,Nathanson, D.(1979).The Role Organizational Structure and Process in Strategy Implementation.Strategic Management: A New View of Business Policy and Planning,Boston, MA:
  30. Godfrey, P. C.,Hill, C. W. L.(1995).The Problem of Unobservables in Strategic Management Research.Strategic Management Journal,16(7),519-533.
  31. Golec, A.,Kahya, E.(2007).A Fuzzy Model for Competency-based Employee Evaluation and Selection.Computers & Industrial Engineering,52(1),143-161.
  32. Govindarajan, V.(1988).A Contingency Approach to Strategy Implementation at the Business-unit Level: Integrating Administrative Mechanisms with Strategy.Academy of Management Journal,31(4),828-853.
  33. Grant, R. M.(1991).The Resource-based Theory of Competitive Advantage: Implication for Strategy Formulation.California Management Review,33(3),114-135.
  34. Gresov, C.(1989).Exploring Fit and Misfit with Multiple Contingencies.Administrative Science Quarterly,34(3),431-453.
  35. Gresov, C.,Drazin, R.(1997).Equifinality: Functional Equivalence in Organization Design.Academy of Management Review,22(2),403-428.
  36. Hambrick, D. C.(1983).Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types.Academy of Management Journal,26(1),5-26.
  37. Hatten, K. J.,Schendel, D. E.(1977).Heterogeneity within an Industry: Firm Conduct in the U.S. Brewing Industry, 1952-71.Journal of Industrial Economics,26(2),97-113.
  38. Hausman, J.(1978).Specification Tests in Econometrics.Econometrics,46(6),1251-1271.
  39. Hoskisson, R. E.,Hitt, M. A.,Wan, W. P.,Yiu, D.(1999).Theory and Research in Strategic Management: Swings of a Pendulum.Journal of Management,25(3),417-456.
  40. Hrebiniak, L. G.,Joyce, W. F.(1985).Organizational Adaptation: Strategic Choice and Environmental Determinism.Administrative Science Quarterly,30(3),336-349.
  41. Hult, G. T. M.,Ketchen, D. J.,Cavusgil, T. S.,Calantone, R. J.(2006).Knowledge as a Strategic Resource in Supply Chains.Journal of Operations Management,24(5),458-475.
  42. Jacobson, R.(1990).Unobservable Effects and Business Performance.Marketing Science,9(1),74-85.
  43. Jacobson, R.(1988).Distinguishing among Competing Theories of the Market Share Effect.Journal of Marketing,52(4),68-80.
  44. Jandaghi, G.,Tehrani, R.,Hosseinpour, D.,Gholipour, R.,Shadkam, S. A. S.(2010).Application of Fuzzy-neural Networks in Multi-ahead Forecast of Stock Price.African Journal of Business Management,4(6),903-914.
  45. Kabadayi, S.,Eyuboglu, N.,Thomas, G. P.(2007).The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment.Journal of Marketing,71(4),195-211.
  46. Kaneko, T.(1996).Building a Financial Diagnosis System Based on Fuzzy Logic Production System.Computers & Industrial Engineering,31(3-4),743-746.
  47. Kim, L.,Lim, Y.(1988).Environment, Generic Strategies and Performance in a Rapidly Developing Country: A Taxonomic Approach.Academy of Management Journal,31(4),802-827.
  48. Kosko, B.(1992).Neural Networks and Fuzzy System: A Dynamical System Approach to Machine Intelligence.Englewood Cliffs, NJ:Prentice Hall.
  49. Lin, C. S.,Khan, H. A.,Chang, R. Y.,Wang, Y. C.(2008).A New Approach to Modeling Early Warning Systems for Currency Crises: Can a Machine-learning Fuzzy Expert System Predict the Currency Crises Effectively.Journal of International Money and Finance,27(7),1098-1121.
  50. Lindow, C. M.,Stubner, S.,Wulf, T.(2010).Strategic Fit within Family Firms: The Role of Family Influence and the Effect on Performance.Journal of Family Business Strategy,1(3),167-178.
  51. Luo, Y.,Park, S. H.(2001).Strategic Alignment and Performance of Market-seeking MNCs in China.Strategic Management Journal,22(2),141-155.
  52. Mahoney, J. T.,Pandian, J. R.(1992).The Resourcebased View within the Conversation of Strategic Management.Strategic Management Journal,13(5),363-380.
  53. Mauri, A.,Michaels, M.(1998).Firm and Industry Effects within Strategic Management: An Empirical Examination.Strategic Management Journal,19(3),211-219.
  54. McGahan, A.,Porter, M. E.(1997).How Much Does Industry Matter, Really?.Strategic Management Journal,18(S1),15-30.
  55. McKelvey, B.(1982).Organizational Systematic: Taxonomy, Evolution and Classification.Berkeley, CA:University of California Press.
  56. McLaren, T. S.,Head, M. M.,Yuan, Y.,Chan, Y. E.(2011).A Multilevel Model for Measuring Fit between a Firm's Competitive Strategies and Information Systems Capabilities.MIS Quarterly,35(4),909-929.
  57. Miller, D.(1981).Toward a New Contingency Approach: The Search for Organizational Gestalts.Journal of Management Studies,18(1),1-26.
  58. Miller, D.(1988).Relating Porter's Business Strategies to Environment and Structure: Analysis and Performance Implications.Academy of Management Journal,31(2),280-308.
  59. Miller, D.(1992).Environmental Fit versus Internal Fit.Organization Science,3(2),159-178.
  60. Nahapiet, J.,Ghoshal, S.(1998).Social Capital, Intellectual Capital and the Organizational Advantage.Academy of Management Review,23(2),242-266.
  61. Nandakumar, M.,Ghobadian, A.,O'Regan, N.(2010).Business-level Strategy and Performance: The Moderating Effects of Environment and Structure.Management Decision,48(6),907-939.
  62. Norburn, D.,Miller, P.(1981).Strategy and Executive Reward: The Mismatch in the Strategic Process.Journal of General Management,6(4),7-27.
  63. Oliver, C.(1997).Sustainable Competitive Advantage: Combining Institutional and Resource-based Views.Strategic Management Journal,18(9),697-713.
  64. Peteraf, M.(1993).The Cornerstones of Competitive Advantage: A Resource-based View.Strategic Management Journal,14(3),179-191.
  65. Porter, M. E.(1991).Towards a Dynamic Theory of Strategy.Strategic Management Journal,12(S2),95-117.
  66. Porter, M. E.(1985).Competitive Advantage: Creating and Sustaining Superior Performance.New York, NY:Free Press.
  67. Porter, M. E.(1980).The Competitive Advantages.New York, NY:Free Press.
  68. Pulic, A.(2000).VAICTM - An Accounting Tool for IC Management.International Journal of Technology Management,20(5-8),702-714.
  69. Qualls, D.(1974).Stability and Persistence of Economic Profit Margins in Highly Concentrated Industries.Southern Economic Journal,40(4),604-612.
  70. Ramaswamy, V.,Gatignon, H.,Reibstein, D. J.(1994).Competitive Marketing Behavior in Industrial Markets.Journal of Marketing,58(2),45-55.
  71. Raymond, L.,Bergeron, F.(2008).Enabling the Business Strategy of SMEs through e-Business Capabilities: A Strategic Alignment Perspective.Industrial Management & Data Systems,108(5),577-595.
  72. Roos, J.,Roos, G.,Dragonetti, N. C.,Edvinsson, L.(1997).Intellectual Capital: Navigating in the New Business Landscape.London:Macmillan Press.
  73. Rumelhart, D. E.(Ed.)(1986).Parallel Distributed Processing.Cambridge, MA:MIT Press.
  74. Rumelt, R.(1982).Diversification Strategy and Profitability.Strategic Management Journal,3(4),359-369.
  75. Schendel, D. E.,Hofer, C. W.(1979).Strategic Management: A New View of Business Policy and Planning.Boston, MA:Little, Brown.
  76. Scherer, F. M.(1980).Industrial Market Structure and Economic Performance.Chicago, IL:Rand McNally.
  77. Scherer, F. M.,Ross, D.(1990).Industrial Market Structure and Economic Performance.New York, NY:Houghton-Mifflin.
  78. Schoonhoven, C. B.(1981).Problems with Contingency Theory: Testing Assumptions Hidden within the Language of Contingency Theory.Administrative Science Quarterly,26(3),349-377.
  79. Schwartz, H.,Davis, S. M.(1981).Matching Corporate Culture and Business Strategy.Organizational Dynamics,10(1),30-48.
  80. Seyedhoseini, S. M.,Jassbi, J.,Pilevari, N.(2010).Application of Adaptive Neuro Fuzzy Inference System in Measurement of Supply Chain Agility: Real Case Study of a Manufacturing Company.African Journal of Business Management,4(1),83-96.
  81. Sheu, J. B.(2008).A Hybrid Neuro-fuzzy Analytical Approach to Mode Choice of Global Logistics Management.European Journal of Operational Research,189(3),971-986.
  82. Siggelkow, N.(2001).Change in the Presence of Fit: The Rise, the Fall and the Renaissance of Liz Claiborne.Academy of Management Journal,44(4),838-857.
  83. Spanos, Y. E.,Lioukas, S.(2001).An Examination into the Causal Logic of Rent Generation: Contrasting Porter's Competitive Strategy Framework and the Resource-based Perspective.Strategic Management Journal,22(10),907-934.
  84. Spanos, Y. E.,Zaralis, G.,Lioukas, S.(2004).Strategy and Industry Effect on Profitability: Evidence from Greece.Strategic Management Journal,25(4),139-165.
  85. Sreekantha, D. K.,Kulkarni, R. V.(2012).Expert System Design for Credit Risk Evaluation Using Neuro-fuzzy Logic.Expert Systems,29(1),56-69.
  86. Stewart, T. A.(1997).Intellectual Capital: The New Wealth of Organizations.New York, NY:Bantam Doubleday Dell Publishing Group, Inc..
  87. Stoeva, S. P.(1992).A Weight-learning Algorithm for Fuzzy Production Systems with Weighting Coefficients.Fuzzy Sets and Systems,48(1),87-97.
  88. Sun, S. Y.,Hsu, M. H.,Hwang, W. J.(2009).The Impact of Alignment between Supply Chain Strategy and Environmental Uncertainty on SCM Performance.Supply Chain Management: An International Journal,14(3),201-212.
  89. Szymanski, D. M.,Bharadwaj, S. G.,Varadarajan, P. R.(1993).An Analysis of the Market Shareprofitability Relationship.Journal of Marketing,57(3),1-18.
  90. Tan, J.,Litschert, R.(1994).Environment-strategy Relationships and Its Performance Implications: An Empirical Study of the Chinese Electronics Industry.Strategic Management Journal,5(1),1-20.
  91. Teece, D. J.,Pisano, G.,Shuen, A.(1997).Dynamic Capabilities and Strategic Management.Strategic Management Journal,18(7),509-533.
  92. Umano, M.(Ed.),Hayashi, I.(Ed.),Furuhashi, T.(Ed.)(1996).Fuzzy-neural Networks, Soft Computing Series.Tokyo:Asakura Publishing Co., Ltd..
  93. Vahdani, B.,Iranmanesh, S. H.,Mousavi, S. M.,Abdollahzade, M.(2012).A Locally Linear Neurofuzzy Model for Supplier Selection in Cosmetics Industry.Applied Mathematical Modeling,36(10),4714-4727.
  94. Vellido, A.,Lisboa, P. J. G.,Vaughan, J.(1999).Neural Networks in Business: A Survey of Applications (1992-1998).Expert Systems with Applications,17(1),51-70.
  95. Venkatraman, N.(1989).The Concept of Fit in Strategy Research: Toward Verbal and Statistical Correspondence.Academy of Management Review,14(3),423-444.
  96. Venkatraman, N.,Camillus, J. C.(1984).Exploring the Concept of "Fit" in Strategic Management.Academy of Management Review,9(3),513-525.
  97. Venkatraman, N.,Prescott, J.(1990).Environmentstrategy Coalignment: An Empirical Test of Its Performance Implications.Strategic Management Journal,11(1),1-23.
  98. Venkatraman, N.,Ramanujam, V.(1986).Measurement of Business Performance in Strategy Research: A Comparison of Approaches.Academy of Management Review,11(4),801-814.
  99. Von Altrock, C.(1997).Fuzzy Logic & Neuro Fuzzy Applications in Business & Finance.Upper Saddle River, NJ:Prentice Hall PTR.
  100. Vorhies, D. W.,Morgan, N. A.(2003).A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance.Journal of Marketing,67(1),100-115.
  101. Vorhies, D. W.,Morgan, N. A.(2005).Benchmarking Marketing Capabilities for Sustainable Competitive Advantage.Journal of Marketing,69(1),80-94.
  102. Wei, H.,Dai, Z. L.(2011).A New Algorithm for the Acquisition of Knowledge from Scientific Literature in Specific Fields Based on Natural Language Comprehension.International Journal of Intelligence Science,1(2),35-45.
  103. Wernerfelt, B.(1984).A Resource-based View of the Firm.Strategic Management Journal,5(2),171-180.
  104. Xu, S.,Cavusgil, S. T.,White, J. C.(2006).The Impact of Strategic Fit among Strategy, Structure and Processes on Multinational Corporation Performance: A Multimethod Assessment.Journal of International Marketing,14(2),1-31.
  105. Yarbrough, L.,Morgan, N. A.,Vorhies, D. W.(2011).The Impact of Product Market Strategy-organizational Culture Fiton Business Performance.Journal of the Academy of Marketing Science,39(4),555-573.
  106. Zadeh, L. A.(1965).Fuzzy Sets.Information and Control,8(3),338-353.
  107. Zaefarian, G.,Henneberg, S. C.,Naudé, P.(2013).Assessing the Strategic Fit between Business Strategies and Business Relationships in Knowledge-intensive Business Services.Industrial Marketing Management,42(2),260-272.
  108. Zajac, E. J.,Kraatz, M. S.,Bresser, R. K. F.(2000).Modeling the Dynamics of Strategic Fit: A Normative Approach to Strategic Change.Strategic Management Journal,21(4),429-453.
  109. Zajac, E. J.,Shortell, S. M.(1989).Changing Generic Strategies: Likelihood, Direction and Performance Implications.Strategic Management Journal,10(5),413-430.
  110. Zimmermann, H. J.(1987).Fuzzy Sets, Decision Making and Expert Systems.Boston, MA:Kluver Academic Publisher.
  111. 王秀惠、劉明修(2006)。社會科學研究運用模糊語言量表與李克特量表實證差異比較分析。美和技術學院學報，25(1)，225-250。
被引用次数
  1. 林姿儀(2017)。應用腦波偵測於演化策略建立嫌犯辨識系統。淡江大學資訊管理學系碩士班學位論文。2017。1-88。 
print cancel