探討企業環保意識與企業環保主動性對企業環境績效之影響

Exploring the Influences of Corporate Environmental Consciousness and Corporate Environmental Proactiveness on Corporate Environmental Performance

陳宥杉(Yu-Shan Chen)；張敬珣(Ching-Hsun Chang)

企業環保意識 ； 企業環保主動性 ； 企業環境績效 ； 企業環境承諾 ； 綠色環境管理 ； Corporate Environmental Consciousness ； Corporate Environmental Proactiveness ； Corporate Environmental Performance ； Corporate Environmental Commitment ； Green Environmental Management

商略學報

6卷3期（2014 / 09 / 01）

153 - 166

繁體中文

由於國際環保規定與消費者環保主義逐漸抬頭，採取主動積極環境管理策略的企業，除了可以避免環保抗爭或處罰之外，還可提升企業形象、開發新的市場機會，提升環保績效。本研究以台灣製造業為例，以結構方程模式（SEM）進行分析，實證結果發現，企業環保意識與企業環保主動性對於企業環保承諾有正向影響，而企業環保承諾對於企業環保績效也具有正向影響。但是企業環保意識與企業環保主動性對於企業環保績效並沒有正向影響，因此企業環保承諾扮演完全中介效果。企業若要提升環保績效的話，需提升企業環保意識、企業環保主動性與企業環保承諾。企業環保意識與企業環保主動性對於企業環保承諾有正向影響，可進而透過提升企業環保承諾來提升企業環保績效。

Because of the popularity of international environmental regulations and consumers' environmentalism, firms undertaking proactive environmental strategies in environmental management can not only avoid the trouble of protests or punishment about environmental protection, but also enable them to improve their corporate images, to develop new markets and to increase their environmental performance. This study which was conducted in the manufacturing industry in Taiwan utilized structural equation modeling (SEM) to explore the influences of corporate environmental consciousness and corporate environmentalproactiveness on corporate environmental performance. The empirical results of this study showed that corporate environmental consciousness and corporate environmental proactiveness had positive effects on corporate environmental commitment which would positively affect corporate environmental performance. However, corporate environmental consciousness and corporate environmental proactiveness don't directly affect corporate environmental performance. This study found out that corporate environmental commitment has a full mediation effect on the positive relationships between corporate environmental performance and its two antecedents: corporate environmental consciousness and corporate environmental proactiveness. If firms would like to enhance corporate environmental performance, they should increase their corporate environmental consciousness, corporate environmental proactiveness and corporate environmental commitment, because corporate environmental consciousness and corporate environmental proactiveness can positively affect corporate environmental commitment that can positively influence corporate environmental performance.

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