The Value of Uselessness: Entrepreneurial Initiative through Resource Bricolage in Start-up Design Firms

無用之用：新創設計公司的資源拼湊

陳意文(Yi-Wen Chen)；吳思華(Se-Hwa Wu)；樊學良(Hsueh-Liang Fan)

拼湊 ； 資源重組 ； 創業 ； Bricolage ； Resource Recombination ； Entrepreneurship

商略學報

7卷3期（2015 / 09 / 01）

151 - 169

英文

即便資源的「無用之用」得以創造產品的新價值，但新創公司動員少量資源而成就事業並改善產品價值的相關因素仍未受到深入探究。本研究採用拼湊觀點，探討新產品開發的資源拼湊（包括資源可置換性與資源配適程度）對價值創造的影響（包括使用價值與交換價值），並進一步分析互補性資產可得性對兩者關係的干擾效果。本研究蒐集52家展於最大創意市集的台灣設計公司，並以共識評量技術分析樣本。研究結果指出資源可置換性對產品的使用價值有顯著正向影響，資源配適程度則對交換價值有顯著正向影響，而互補性資產可得性則對資源可置換性及交換價值的關係具有調節效果；其中，較高的資源可置換性及較低的互補性資產可得性可提高交換價值。

Although using an ostensibly useless tangible resource can create new product value, the factors that influence start-ups to accomplish more with less and improve their product value are not well understood. By introducing the bricolage perspective, we examine whether resource bricolage (i.e., resource permutability and resource relatedness) enhances value creation (i.e., use value and exchange value) of the new product, and whether the availability of complementary assets moderates this relationship. We investigated 52 startup design firms from the largest outdoor creative market in Taiwan based on the consensual assessment technique. Our findings indicate that resource permutability affect the use value of a product, whereas resource relatedness affects exchange value. The availability of complementary assets moderates the relationship between resource permutability and exchange value. Exchange value increases when products have a high level of resource permutability and a low level of product complementary-assets availability.

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