臺灣民間傳說與文化經營之互動及影響

Study on the Influence and Connection to the Management in Cultural and the Fable in Taiwan

10.6989/JN.201112.0561

陳佳穗(Chia-Sui Chen)；李坤金(Kun-Chin Li)

傳說 ； 文化經營 ； fable ； management in cultural

南亞學報

31期（2011 / 12 / 01）

561 - 584

繁體中文

隨著人們知識水準的提昇，商業發展逐漸進入了成熟階段，人們在物質生活獲得滿足的同時，開始追求精神方面的充實，而與每個人切身相關的各類文化事物逐漸受到重視，各地的居民與文史工作者興起了一股對生活空間之歷史、景觀、資源、加以調查復原的熱潮，舉凡在地的風土民情、生活背景、居住特性乃至於攸關民眾生活的細微事物，都成為研究或討論的對象，而能夠保存這些文化事象的，便只有仰賴對文化主體的經營與推廣。近年來無論官方或民間，普遍地形成了一股探討傳統文化事象的風潮，希望透過對文化資產的經學或觀光的推廣，進一步地推動對當地文化事象的經營與保存，在此過程中，來自臺灣各地的民間傳說在無形中保存了不同時代、不同事象的文化特質與內涵，對於觀光與文化的經營與推廣也在無形中產生了影響，有鑑於此，本文將抽象的文化美感與實際的文化藝術與資產同視為「文化」之定義，首先以臺灣民間傳說與各地文化間的互動關連為基礎，分析民間傳說所呈現的文化美感及其具備的文化娛樂功能，進而深入探討其於藝術、觀光及文化資產經營層面所造成的影響。

In this article, the object of study is according to the fable in Taiwan, based on the collective of Folk Literature, analyzed and categorized the fables, because the fable in Taiwan was changed by the politics and history, moreover, affected by the religious belief, collective consciousness and the logical thinking, for this reason, the fable kept the cultural by some areas.The question of ”cultural” was attached importance to the governnment and nongovernmental circles, The research discovered that the fable in Taiwan was developed in the politics, history, and the religious belief by the collective consciousness, the fable in Taiwan was not only represented a peculiarity of Folk Literature, but also appeared the different cultural of people in different period. The aesthetic feeling and recreation function of the fable kept the cultural, promote tourism and cultural exchange, and the cultural needs good way to conduct, afterwards, people can equipoise to the management in cultural and tradition.