Analysis of Online Survey Services for Marketing Research

Renata Lopes Rosa；Graça Bressan；Geraldo Luciano Toledo

Online Survey ； Questionnaire ； Marketing Research ； Social Networks

International Journal of Electronic Commerce Studies

3卷1期（2012 / 06 / 01）

135 - 143

英文

The online population has led to an increase in the use of online surveys, which have been a good alternative to capture data from the Internet with regard to collecting and filtering information.The contribution of this paper is an analysis of current free online survey solutions, showing their advantages, disadvantages and, mainly, the restrictions of free and even paid plans in integration with social networks. The information, already available on social networks, was not used in parallel with surveys; however, it could be implemented in some contexts to increase the analysis process of quantitative and qualitative marketing research as well as increase consumer sampling numbers. The social networks are present today, so they could be more explored in current surveys.

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