Factors that Influence E-Loyalty of Internet Banking Users

10.7903/ijecs.1097

Ameen M Al-Agaga；Khalil Md Nor

Customer E-loyalty ； Trust ； Customer Satisfaction ； Sense of Belonging

International Journal of Electronic Commerce Studies

3卷2期（2012 / 12 / 01）

297 - 304

英文

The objective of this study was to examine factors that influence customer e-loyalty. In this respect, we identified three factors that may influence customer e-loyalty, namely trust, customer satisfaction, and sense of belonging. We used Internet banking as the target technology and college students as subjects for this study. One hundred and nineteen questionnaires were used for the data analysis and multiple regression analyses were conducted to analyze the data. Trust, customer satisfaction, and sense of belonging were found to have a significant impact on customer e-loyalty in Internet banking.

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