题名

The Challenge and Opportunities of Crowdsourcing Web Communities: An Italian Case Study

DOI

10.7903/ijecs.1112

作者

Maria Chiara Di Guardo;Manuel Castriotta

关键词

Open Innovation ; Crowdsourcing ; Netnography Study

期刊名称

International Journal of Electronic Commerce Studies

卷期/出版年月

4卷1期(2013 / 06 / 01)

页次

79 - 91

内容语文

英文

英文摘要

The present study explored the impact of a crowdsourcing strategy on the firm's inventive activities. To investigate this area, we drew on an exploratory qualitative case study using a Netnography approach to analyze the open innovation experience and crowdsourcing strategy of a large Italian company in the bakery sector, the Mulino Bianco. This paper has implications for future research on crowdsourcing, particularly regarding the effective use of collective intelligence in the innovation process.

主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
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被引用次数
  1. 巢沛禹(2016)。聚乙二醇包覆之四氧化三鐵奈米粒子應用於外泌體純化之研究。中原大學機械工程學系學位論文。2016。1-77。