Interactivity and Identification Influences on Virtual Shopping

10.7903/ijecs.1123

Echo Huang；Yu-Ting Huang

S-O-R ； Trust ； Flow ； Interactivity ； Identification ； Virtual Shopping ； Social Network Sites

International Journal of Electronic Commerce Studies

4卷2期（2013 / 12 / 01）

305 - 312

英文

The rapid development of virtual shopping through social networking sites raises important research questions. Social networking site features can shape members' behavioral intentions toward virtual shopping. In this study, the S-O-R model is used to examine the effects of online stimuli on members' emotional states and responses. The structural equation model (SEM) tests the conceptual model and hypotheses. The findings show that both interactivity and identification factors shape members' trust, flow and purchase intention.

1. Bagozzi, R.P.,Yi, Y.(1988).On the evaluation for structural equation models.Journal of the Academy of Marketing Science,16(1),74-94.
2. Belk, R.W.(1975).Situational Variables and Consumer Behavior.Journal of Consumer Research,2(3),157-164.
3. Braithwaite, V.(Ed.),Levi, M.(Ed.)(1998).Trust and Governance.New York:Russell Sage Foundation.
4. Casaló, L.V.,Flavián, C.,Guinalíu, M.(2007).The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website.Journal of Marketing Communications,13(1),1-17.
5. Chang, H.H.,Chen, S.W.(2008).The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator.Online Information Review,32(6),818-841.
6. Dholakia, U.M.,Bagozzi, R.P.,Pearo, L.K.(2004).A social influence model of consumer participation in network- and small-group based virtual communities.International Journal of Research in Marketing,21(3),241-263.
7. Fornell, C.,Larcker, D.(1981).Structural equation models with unobservable variables and measurement error: Algebra and statistics.Journal of Marketing Research,18(3),328-388.
8. Gefen, D.(2000).E-commerce: The role of familiarity and trust.Omega,28(6),725-737.
9. Hoffman, D.L.,Novak, T.P.(1996).Marketing in hypermedia computer-mediated environments: Conceptual foundations.Journal of Marketing,60(3),50-68.
10. Hsu, C.L.,Lu, H.P.(2004).Why do people play on-line games? An extended TAM with social influences and flow experience.Information& Management,41(7),853-868.
11. Jarvenpaa, S.L.,Tractinsky, N.(1999).Consumer trust in an Internet store: A cross-cultural validation.Journal of Computer Mediated Communication,5(2),1-35.
12. Jiang, Z.,Chan, J.,Tan, B.C.,Chua, W.S.(2010).Effects of interactivity on website involvement and purchase intention.Journal of the Association for Information Systems,11(3),34-59.
13. Johnson, G.J.,Bruner, G.C., II,Kumar, A.(2006).Interactivity and its facets revisited: Theory and empirical test.Journal of Marketing,35(4),35-52.
14. Koh, J.,Kim, Y.G.(2004).Sense of virtual community: A conceptual framework and empirical validation.International Journal of Electronic Commerce,8(2),75-93.
15. Koufaris, M.,Kambil, A.,Labarbera, P.A.(2002).Consumer behavior in web-based commerce: An empirical study.International Journal of Electronic Commerce,6(2),115-138.
16. Kwon, O.,Wen, Y.(2010).An empirical study of the factors affecting social network service use.Computers in Human Behavior,26(2),254-263.
17. Lee, T.M.(2005).The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce.Journal of Electronic Commerce Research,6(3),165-180.
18. Leung, L.(2003).Impacts of Net-generation attributes, seductive properties of the Internet, and gratifications-obtained on Internet use.Telematics & Informatics,20(2),107-129.
19. Lu, J.,Liu, C.,Yu, C.S.,Wang, K.(2008).Determinants of accepting wireless mobile data services in china.Information & Management,45(1),52-64.
20. Manuel, J.,Franco, S.(2010).WebCT- The quasimoderating effect of perceived affective quality on an extending Technology Acceptance Model.Computers & Education,54(1),37-46.
21. McKnight, D.H.,Chervany, N.L.(2002).What trust means in e-commerce customer relationship: An interdisciplinary conceptual typology.International Journal of Electronic Commerce,6(2),35-59.
22. Mehrabian, A.,Russell, J.A.(1974).An approach to environmental psychology.Cambridge, MA:MIT Press.
23. Moon, J.,Kim, Y.(2001).Extending the TAM for world-wide-web context.Information & Management,38(4),217-230.
24. Morgan, R.,Hunt, S.D.(1994).The commitment-trust theory of relationship marketing.Journal of Marketing,58(3),20-38.
25. Parboteeah, D.V.,Valacich, J.S.,Wells, J.D.(2009).The influence of website characteristics on a consumer's urge to buy impulsively.Information Systems Research,20(1),60-78.
26. Pauki, K.P.,Gilson, R.L.,May, D.R.(2007).Anxiety and avoidance: The mediating effects of computer self-efficacy on computer anxiety and intention to use computers.Review of Business Information Systems,11(1),57-64.
27. Pavlou, P.A.,Gefen, D.(2004).Building effective online market places with institution-based trust.Information Systems Research,15(1),37-59.
28. Schurr, P.H.,Ozanne, J.L.(1985).Influences on exchange processes: Buyers' preconceptions of a seller's trustworthinese and bargaining toughness.Journal of Consumer Research,11(4),939-953.
29. Song, P.,Xu, H.,Techatassanasoontorn, A.,Zhang, C.(2011).The influence of product integration on online advertising effectiveness.Electronic Commerce Research and Applications,10(3),288-303.
30. Swan, J.E.,Bowers, M.R.,Richardson, L.D.(1999).Customer trust in the salesperson: an integrative review and meta-analysis of the empirical literature.Journal of Business Research,44(2),93-107.
31. Szymanski, D.M.,Hise, R.T.(2000).E-Satisfaction: An Initial Examination.Journal of Marketing,76(3),309-322.