题名

Understanding the Effects of EWOM on Cosmetic Consumer Behavioral Intention

DOI

10.7903/ijecs.1030

作者

Chien-Wen Chen；Wei-Cyuan Chen；Wen-Kuo Chen

关键词

IS Continuance Model ； Information Adoption Theory ； Electronic word of mouth (eWOM)

期刊名称

International Journal of Electronic Commerce Studies

卷期/出版年月

5卷1期（2014 / 06 / 01）

页次

97 - 102

内容语文

英文
英文摘要

This study adopts both the Information Adoption Model and the Information System Continuance Model to investigate information influencing users' intention to visit cosmetic websites and their purchase intentions. Data were gained from 222 users who have prior experiences browsing cosmetic information or purchasing cosmetics from websites. The results show that two models can provide a full understanding of how receivers handle eWOM that affects users' intentions to continually visit cosmetic websites and their purchase intentions.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
参考文献
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