题名

THE EFFECT OF WEBSITE QUALITY FEATURES AND COGNITIVE ABSORPTION ON SOCIAL NETWORK SITE USAGE: A CROSS-NATIONAL STUDY

DOI

10.7903/ijecs.1448

作者

Ya-Hui Hsu；Chien-Kuo Li；Chien-Ming Li；Na-Ting Liu

关键词

Social network site ； Technology Acceptance Model ； Website Quality Features ； Cognitive Absorption ； Cross-National Research

期刊名称

International Journal of Electronic Commerce Studies

卷期/出版年月

7卷2期（2016 / 12 / 01）

页次

156 - 187

内容语文

英文
中文摘要

Social network sites (SNSs) have become an essential interpersonal communication tool, and the number of global SNSs users is increasing at an astonishing rate. To fill the research gap on SNSs, this study examined the rarely discussed influence of website quality features and cognitive absorption on SNS acceptance. This cross-sectional study focused on comparing 250 users from Taiwan and 200 users from Indonesia to contribute to the growing field of information system (IS) and information technology (IT) literature on SNSs. Structural equation modeling (SEM) and multi-group analysis were used to analyze the data. The results indicated similarities and differences between the two countries, confirming that the effect of country moderates the SNS usage. This study demonstrated that website quality features attract users based on the perceived ease of use and perceived usefulness. Feelings of temporal dissociation, heightened enjoyment, and curiosity also arouse users' intentions to use SNSs.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
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被引用次数
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