题名

FACTORS AFFECTING MOBILE SHOPPERS' CONTINUATION INTENTION OF COFFEE SHOP ONLINE STORE: A PERSPECTIVE ON CONSUMER TOLERANCE

DOI

10.7903/ijecs.1729

作者

Chien-Wen Chen；Serhan Demirci

关键词

Mobile Shopping Continuance ； Expectation-Confirmation Model ； Consumer Tolerance ； Mobile Shoppers ； Shopping Website

期刊名称

International Journal of Electronic Commerce Studies

卷期/出版年月

10卷2期（2019 / 12 / 01）

页次

203 - 238

内容语文

英文
中文摘要

Previous studies have shown that mobile shoppers' continuation intention is highly related with whether consumer expectations are confirmed or not. This study demonstrates that the variables related with mobile shopping continuation are navigability, information quality, security, fluency, visual appeal, and reputation, which then can be categorized into three groups as structural, functional, and representational constructs. Building on the perspective of consumer tolerance, mobile shoppers with different shopping orientations are categorized into three groups based on their level of tolerance towards proposed website constructs. The findings indicate that mobile shoppers with utilitarian-orientation will tolerate performance of representational aspects of the coffee shop website, while mobile shoppers with hedonic-orientation will tolerate performance of functional aspects. Our findings provide valuable insight to the owners of coffee shops with online stores to better maintain and apply their budget while developing online stores.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
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被引用次数
  1. Wan-Ling Yang,I-ping Chiang,Chia-Chi Liang(2021).EFFECTS OF SOCIAL SHOPPING BEHAVIOR FROM THE PERSPECTIVE OF COLLECTIVE INTELLIGENCE AND DISSONANCE.International Journal of Electronic Commerce Studies,12(1),104-118.
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