题名

HOLLYWOOD MOVIE DATA ANALYSIS BY SOCIAL NETWORK ANALYSIS AND TEXT MINING

DOI

10.7903/ijecs.1731

作者

Jong-Min Kim；Xingyao Xiao；Iksuk Kim

关键词

Text Mining ； Social Network Analysis ； Movie Marketing Strategy

期刊名称

International Journal of Electronic Commerce Studies

卷期/出版年月

11卷1期（2020 / 06 / 01）

页次

75 - 91

内容语文

英文
中文摘要

Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be significant enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
参考文献
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    連結：
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