题名

Analysis of the Influence of Website Quality to Customer's Loyalty on E-Commerce

DOI

10.7903/ijecs.1892

作者

Candiwan；CokroWibisono

关键词

SmartPLS ； SEM ； WebQual 4.0 ； Usability ； Information Quality ； Service Interaction Quality ； JD.id

期刊名称

International Journal of Electronic Commerce Studies

卷期/出版年月

12卷1期（2021 / 06 / 01）

页次

84 - 103

内容语文

英文
中文摘要

The competition of e-commerce in Indonesia makes domestic and foreign e-commerce companies plan strategies to win the competition. Customer's loyalty is an important factor to lead in the competition. This research focuses on how much influence of the website quality on customer's loyalty. This study also finds out which factor of website quality has the most influence on customer's loyalty with customer's satisfaction as a mediating factor. Factors that influence e-commerce customer's loyalty were analysed using the WebQual4.0 method which consists of three dimensions. The samples used in this research were 400 respondents. The data analysis techniques used were Structural Equational Model (SEM) using version 3.0 SmartPLS and Importance and Performance Map Analysis (IPMA). The analysis of SEM showed that the information quality was the only one that had a positive and significant influence on customer's satisfaction and loyalty on the JD.id website, while the usability and service factors had no positive and significant effect. The analysis of IPMA showed that the performances that should be improved were the maintenance of accurate and detailed information and content development.
主题分类 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
社會科學 > 財金及會計學
社會科學 > 管理學
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