六福村主題遊樂園企業實習之個案研究：學習或休息？

A Case study of Internship Programs in Leofoo Village

蔡瓊姿(Lucetta Tsai)

主題樂園 ； 六福村 ； 個案探討 ； 實習教育 ； Theme park ； Leofoo Village ； Case Study ； Internship

台灣勞動評論

5卷1期（2014 / 12 / 01）

61 - 88

繁體中文

前身為1979年成立的「六福村野生動物公園」，為響應政府鼓勵民間擴展休閒旅遊事業政策，並鑑於當時國內缺乏闔家同遊之大型休閒遊樂園，重新進行整體規劃，於1989年時開始擴建成為主題樂園。六福村主題遊樂園在經營上的優勢在於其獨特完整的主題-異國風格，上至遊樂設施，下至園區工作人員皆是主題樂園的一部分，它的野生動物亦為吸引小朋友前往的一大賣點。本個案針對六福村主題遊樂園經營，探討其營運模式之利弊與其它競爭對手之策略選擇，並探究大專學生於此實習之整體成效。

Leofoo Village started out as a safari park in Taiwan in 1979; however, in 1989, Leofoo Village wanted to show Taiwanese companies how important recreation business was and therefore, it has developed itself into a theme park business. The major difference between an amusement park and a theme park is that the theme park has a strong image which combines modern technology and innovation to create a special environment, including the buildings, plants, landscape, food and beverage, merchandise, background music, costumes and shows. All of these factors need to be carefully created around the theme, increasing the unique experience for visitors and making them come back again and again. The goal for Leofoo Village was to become the leading theme park in Taiwan and therefore, more facilities and internships have been introduced to provide diverse and abundant entertainment and quality of services to visitors. An internship in Leofoo Village consists of an exchange of services for experience between the student and the entrepreneur. Students can also use the internship to determine if they have an interest in theme parks industry, furthermore, to create a network of contacts. Internships are temporary positions, however, experienced interns can be a significant benefit to the employer.