運用Kano二維品質模型探討FPS遊戲對於桌上型電腦配備的顧客需求

Applying Kano Two-Dimensional Quality Model to Explore FPS Games the Customer Demand of Desktop Computers

蘇秋紅(Chiu-Hung Su)；王思涵(Si-Han Wang)；蔡宗霖(Tsung-Lin Tsai)

Kano二維品質模式 ； 第一人稱射擊遊戲 ； 射擊遊戲 ； 桌上型電腦配備 ； Kano two-dimensional quality model ； first person shooter ； computer with demand

德明學報

39卷2期（2015 / 12 / 01）

59 - 74

繁體中文

現今遊戲的製作技術越來越好，第一人稱射擊遊戲加入了現代科技技術去製作，所以桌上型電腦它的配備需求就越來越高了。Kano二維品質模型可以發掘顧客對產品要素特性的真正想法，本研究欲藉由該模型從使用者的角度探討FPS對於桌上型電腦之產品設計，部分市售之桌上型電腦規格差異很大，顯示各家廠商對設計上有不同的意見，但是消費者卻為一般大眾，故希望能從一般大眾的角度設計出符合使用者期望的桌上型電腦，藉此提高消費者的滿意度。本研究藉由文獻探討、業界資料及使用者、消費者訪談歸納桌上型電腦之設計與功能，再製作Kano歸類方法問卷，於網路發放，共收回網路問卷 30份。調查結果發現消費者認為桌上型電腦之產品要素共有2項魅力特性。

Because the techniques for developing first-person-shooter games continue to improve, increasing demand is generated for desktop computers. The Kano two-dimensional quality model can explore the true opinions of customers on the characteristics of product elements. This study investigated the influence of first-person-shooter games on the design of desktop computers from the customer perspective. The specifications of desktop computers differ greatly, illustrating that different companies use diverse design principles. Desktop computer users comprise the general public. To enhance customer satisfaction, these companies aim to design desktop computers that satisfy consumer expectations from the perspective of the general public. According to a literature review, data from the industry, and user and consumer interviews, the design and functions of desktop computers were summarized in this study. Subsequently, a questionnaire based on the classification method of Kano was created in this study, determining two appealing characteristics of the product elements of desktop computers.

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