民眾對新型態食品之認知與認同度調查分析

Analysis of Public Awareness and Acceptance of Novel Foods

黃郁珺(YU-CHUN HUANG)；汪佳穎(CHIA-YIN WANG)；施孋恩(LI-EN SHIH)；闕麗卿(LI-CHING CHIUE)；鄭維智(WEI- CHIH CHENG)；蔡淑貞(SHU-JEAN TSAI)；郭芳妤(FANG-YU KUO)；陳玉玲(YU-LING, CHEN)；陳紀樺(JI-HUA CHEN)

植物性食品 ； 潔淨標章 ； plant-based food ； clean label

食品藥物研究年報

14期（2023 / 12 / 01）

252 - 259

繁體中文;英文

本研究藉由辦理新興科技食品知識轉譯之傳遞活動，以問卷調查研究民眾對植物性食品與潔淨標章二類新型態食品之認知度及認同度，共計回收有效問卷533份。結果顯示，所有參加人員的教育程度影響前測認知度，但經過課程活動後，所有參加人員後測認知度均大幅提升，平均前測65.1%提升至95.7%，顯示已了解植物性產品及潔淨標章基本概念。在認同度部分，約有6成民眾願意嘗試植物性產品及7成民眾同意產品擁有潔淨標章會影響購買意願，並建議由政府制定規範管理更能夠使民眾放心。本研究顯示，透過辦理說明會或是類似活動進行相關政策或新興知識之傳遞擁有良好成效，能夠提升民眾對新型態食品知識的認知度。未來，衛生福利部食品藥物管理署將持續運用科普傳遞方式，並輔以圖文或文字，傳遞民眾最新、最正確之新興科技食品資訊。

In this study, we investigate public cognition on plant-based food and clean label, by holding the course for knowledge spreading of emerging technological food; we also analyzed public awareness and acceptance by using questionnaire. The total of 533 effective questionnaires were recovered. The results show that the education degree might correlate with their pre-test score, but after the activities, the posttest awareness of all participants has increased from 65.1% to 95.7%, showing that the participants have understood the basic concepts of plant-based products and clean labels. For acceptance rate, 60% of the participant would try plant-based products and 70% of them agree that having a product with a clean label will affect purchase choice, and suggest that the government must formulate regulation to reassure the public. In summary, through knowledge translation activities, which translate difficult and professional knowledge into easy-to-understand popular science and message can improve the public's awareness and acceptance of food technology. In the future, the Food and Drug Administration will continue to use the popularization of science and supplemented by pictures or text, to deliver the emerging technology food information to the public.