题名

媒介依賴、使用動機與競選部落格可信度之關聯性

并列篇名

Media Dependency, Motivations and Perceived Credibility of Political Blog

DOI

10.6144/JIC.2010.0101.01

作者

陳啟英(Chi-Ying Chen)；徐聖鈞(Sheng-Chun Hsu)

关键词

可信度 ； 媒介依賴 ； 使用動機 ； 競選部落格 ； Credibility ； Media reliance ； Use motivation ； Political blog

期刊名称

資訊傳播研究

卷期/出版年月

1卷1期（2010 / 09 / 01）

页次

1 - 25

内容语文

繁體中文
中文摘要

本研究利用網路問卷，在2009年底三合一選舉的前後期間內進行施測，研究目的在試圖了解民眾對新興競選媒體―部落格的可信度評價，以及媒介依賴和使用動機對可信度的影響。本研究結果發現，參訪過候選人部落格民眾的可信度評價比沒有參訪經驗的民眾明顯較高，對有參訪經驗的樣本進一步分析發現，以部落格為主要媒介依賴的民眾，其可信度評價較高。在控制人口變項的情況下，動機較媒介依賴對於可信度具有較強的預測力。在控制人口變項與媒介依賴的情況下，訊息收集動機對可信度之預測力最強，其次是社交娛樂，再其次是政治判斷。
英文摘要

This study employed an online survey to examine the influences of media reliance compared to motivations in determining credibility of political blog. The survey data was collected during one month at the end of 2009 when Three-in-One election was taken place in Taiwan. The study found that perceived credibility of people who had experiences of visiting political blog was significantly higher than those who had not. By the sample of those who had experiences of visiting political blog, results revealed that people who relied on blog perceived credibility higher than those who relied on other media. Motivations were proved to be a stronger predictor than media reliance after controlling for demographics. Furthermore, information-seeking motive had the strongest power in predicting creditability after demographics and media reliance were controlled.
主题分类 社會科學 > 傳播學
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被引用次数
  1. 陳啟英(2011)。網站可信度評鑑：概念、論證暨運作模式初探。新聞學研究，106，249-283。
  2. 陳啟英、張少樑(2014)。從網誌到微網誌：社群媒體應用於政治傳播的長期觀察。資訊傳播研究，5(1)，1-24。
  3. 徐美苓(2015)。影響新聞可信度與新聞素養效能因素之探討。中華傳播學刊，27，99-136。
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