非休閒遊戲的玩家動機－以任天堂DS爲例

The Players' Motivation of Serious Games: A Case Study of Nintendo DS

10.6144/JIC.2011.0201.05

張祐銘(Yu-Ming Chang)；張弘毅(Hong-I Chang)

非休閒遊戲 ； 玩家動機 ； 掌上型遊戲 ； 數位遊戲 ； Serious games ； Player motivation ； Handheld console games ； Digital games

資訊傳播研究

2卷1期（2011 / 10 / 01）

81 - 98

繁體中文

有鑑於非休閒遊戲(Serious Games)在東方文化的高接受度，也鑑於台灣機件設計的既有優勢，本研究針對任天堂DS遊戲機台之非休閒遊戲玩家進行焦點團體座談，以探討其使用動機，並據此與國內數位遊戲廠商進行深度訪談，以瞭解可能的經營之法。研究團隊檢視的產品有：「川島隆太教授的DS腦力強化訓練」、「妙廚老媽」、「任天狗」、「超執刀」。本研究結果發現，玩家使用動機包括：遊戲主題、遊戲機特色、同儕社交與競爭，以及消磨時間與減輕壓力等。本文最後另將針對於國內掌上型遊戲機平台與非休閒遊戲發展，提出營運建議。

This case study is aimed at exploring the players' motivation of serious games on Nintendo DS platform by a focus-group discussion. On the basis of the discussion, the researchers conducted a series of in-depth interviews with the priming game developers from the local game companies. Several products were chosen and assessed including: ”Brain Age,” ”Cooking Mama,” ”Nintendogs,” and ”Trauma Center.” The study found that the players' motivation of serious games includes: the subject of game, the attributes of game, peer interaction and competition, time spending, and pressure reduction. At the end, this paper is wrapped up by providing a set of suggestions for operation of serious games on the handheld platform.

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