题名

影響《瑪奇》玩家遊戲行為的內外在環境

并列篇名

The Internal and External Environmental Factors Influencing the Playing Behavior of Mabinogi Players

DOI

10.6144/JIC.2012.0202.05

作者

谷炘慈(Hsin-Tzu Gu)；許明潔(Ming-Chieh Hsu)；鮑惟豪(Wei-Hao Pao)；賀天穎(Tien-Ying Ho)

关键词

遊戲行為 ； 遊戲環境 ； 瑪奇 ； Playing behavior ； Game environment ； Mabinogi

期刊名称

資訊傳播研究

卷期/出版年月

2卷2期（2012 / 04 / 01）

页次

77 - 94

内容语文

繁體中文
中文摘要

本研究針對大型多人線上角色扮演遊戲《瑪奇》，探討哪些遊戲外的使用環境，和遊戲內的虛擬環境會影響玩家的遊戲行為，並探討這些環境因素在不同人口變項中，對玩家行為的影響。研究團隊將調查問卷根據其環境成分進行因素分析與差異分析。研究結果顯示，遊戲外的使用環境可分為：環境服務、宣傳銷售、他人看法、社交休閒四個成分；而遊戲內的虛擬環境則分成：影音設計、內容設定、玩家互動三個成分。在網路遊戲外的使用環境中，最能影響玩家遊戲行為的是環境服務。而就網路遊戲內的虛擬環境來看，影音設計及內容設定是影響玩家參與遊戲的最大因素，遊戲中的角色外觀、場景設計和遊戲任務都會吸引玩家。
英文摘要

This study aims at exploring both external and internal environment of an online game, and the environmental factors influencing its participants' playing behavior. In this study, the external environment was divided into: service, promotion, perspective, and social factors. The internal environment was grouped as: audiovisual, content/activity, and interaction factors. A survey investigation method was employed to fulfill the research purposes. The results showed that the most influential factor of the external game environment was its service. Also, the study found that companions affected the player's decision to participate, which was particularly obvious in male players. Our results also indicated that both factors of audiovisual and content/activity of internal game environment had great influences on the player. The role appearance, scene design, and assigned task within the online game also attracted its players. In addition, the study found that the opportunity to make friends was another focal point for the players.
主题分类 社會科學 > 傳播學
参考文献
  1. 江振維、梁朝雲(2005)。國內線上遊戲虛擬寶物之現金交易行為研究。科技管理學刊，10(4)，139-167。
    連結：
  2. 林儒君(2006)。大學生同儕性話題互動與性態度相關因素之研究─以臺南地區為例。醫護科技學刊，8(1)，46-64。
    連結：
  3. 韋賢政、陳士農(2011)。影響《魔獸世界》玩家想像與遊歷行為的遊戲環境因素。資訊傳播研究，2(1)，55-80。
    連結：
  4. 許朝欽、梁朝雲(2004)。個人化服務應用於大型多人線上角色扮演遊戲之研究。教育資料與圖書館學，42，221-242。
    連結：
  5. 劉上裕、葉榮椿、王子玲、黃宏隆(2011)。影響線上遊戲玩家使用行為相關因素之研究。美和學報，30(1)，147-172。
    連結：
  6. 楊又肇（2011）。〈巴哈姆特2011遊戲大賞 老品牌遊戲受歡迎〉，《聯合新聞網》。上網日期：2011年9月28日，取自http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=329337
  7. Bartle, R.(1996).Hearts, clubs, diamonds, spades: Players who suit MUDs.Journal of MUD Research,1(1)
  8. Cole, H.,Griffiths, M. D.(2007).Social interactions in massively multiplayer online role-playing gamers.CyberPsychology & Behavior,10,575-583.
  9. Desurvire, H.,Caplan, M.,Jozsef, A. T.(2004).Using heuristics to evaluate the playability of games.Extended abstracts at the 2004 Conference on Human Factors in Computing Systems,New York:
  10. Hsu, C. L.,Lin, J. C. C.(2008).Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation.Information & Management,45,65-74.
  11. Hsu, C. L.,Lu, H. P.(2007).Consumer behavior in online game communities: A motivational factor perspective.Computers in Human Behavior,23,1642-1659.
  12. Huh, S.,Bowman, N. D.(2008).Perception of and addiction to online games as a function of personality traits.Journal of Media Psychology,13(2)
  13. Liang, C.,Lee, Y. Z.,Chou, W. S.(2010).The design considerations for game-based learning.Educational Technology,50(2),25-28.
  14. Lin, Y. L.,Lin, H. W.(2011).A study on the goal value for massively multiplayer online role-playing games players.Computers in Human Behavior,27,2153-2160.
  15. Marsh, J.(2010).Young children's play in online virtual worlds.Journal of Early Childhood Research,8(1),23-39.
  16. McAndrew, F. T.(1993).Environmental psychology.Pacific Grove, CA:Brooks/Cole.
  17. Nikken, P.,Jansz, J.(2006).Parental mediation of children's videogame playing: A comparison of the reports by parents and children.Learning, Media and Technology,31,181-202.
  18. Park, S. B.,Chung, N.(2011).Mediating roles of self-presentation desire in online game community commitment and trust behavior of massive multiplayer online role-playing games.Computers in Human Behavior,27,2376-2379.
  19. Pittman, D.,GauthierDickey, C.(2007).A measurement study of virtual populations in massively multiplayer online games.Proceedings of the 6th ACM SIGCOMM workshop on Network and System Support for Games,New York:
  20. Thomas, D.,Brown, J. S.(2007).The play of imagination: Extending the literary mind.Games and Culture,2,149-172.
  21. Wan, C. S.,Chiou, W. B.(2006).Why are adolescents addicted to online gaming? An interview study in Taiwan.CyberPsychology Behavior,9,762-766.
  22. Yee, N.(2006).The demographics, motivations and derived experiences of users of massively multi-user online graphical environments.Teleoperators and Virtual Environment,15,309-329.
  23. Yee, N.(2007).Motivations for play in online games.CyberPsychology & Behavior,9,772-775.
  24. Yee, N.,Bailenson, J.(2007).The proteus effect: The effect of transformed self-representation on behavior.Human Communication Research,33,271-290.
  25. Zhao, F.,Fang, X.(2009).Factors affecting online game players' loyalty.Lecture Notes in Computer Science,5623,197-206.
  26. 李正文、李元傑、董丞家(2010)。以消費者觀點探討網路遊戲廠商之經營策略。先進工程學刊，5，367-376。
  27. 李冠佑、梁朝雲(2005)。線上遊戲沉浸玩家的轉換行為研究。教學科技與媒體，73，77-95。
  28. 沙依仁(2005)。人類行為與社會環境。臺北:五南。
  29. 沈聖傑、黃任閔(2008)。國小學童網路使用動機量表之建構―以高雄縣市為例。運動知識學報，5，282-292。
  30. 柯舜智(2009)。合成世界：線上遊戲文化傳播研究。臺北:五南。
  31. 梁德馨(2011)。,未出版
print cancel