我們即是我們和誰連結？社會文化觀點的超連結文本研究主題建構與研究方法的挑戰

We Are What We Link? Issues and Challenges of Hyperlink Research as Seen from Sociocultural Perspectives

10.6123/JCRP.2014.003

郭文平(Win-Ping Kuo)

超連結 ； 社會文化觀點 ； 超連結研究 ； 文化實踐 ； 超連結使用 ； hyperlinks ； sociocultural perspectives ； hyperlink research ； cultural practice ； hyperlink use

傳播研究與實踐

4卷1期（2014 / 01 / 01）

45 - 65

繁體中文

超連結是全球資訊網（World Wide Web）主要結構骨幹，相關研究至今累積許多文獻，但從社會文化角度的研究至今缺乏。本研究從文獻、實證研究經驗，及運用理論架構三大面向討論，提出超連結不同層級觀點的研究主題架構。鉅觀研究關切連結如何反映社會乃至全球化的關係；中觀層級研究焦點在連結如何被組織或網站生產運用並形塑知識；微觀層級研究則關切使用者如何組織連結敘事或透過連結進行社會文化實踐活動。

As the basic structure of World Wide Web, the hyperlink naturally attracts academic attentions. Among the bulk of research accumulated so far, few investigate from social and cultural perspectives. In an attempt to fill the gap, this essay specifies three aspects of hyperlink research: literature review, empirical studies, and theoretical frameworks. A more encompassing three-level research framework is then proposed, in an effort to embrace various concerns and perspectives at different levels. The macro level addresses issues such as hyperlinks and globalization, hyperlinks and social relationship, etc. The meso level focuses on how hyperlinks are produced and organized, and how knowledge space is conceived and constructed. The micro level explores users' experiences in a hypertextual environment, checking how social and cultural practices are assisted by hyperlink use. Laid out as such, it is hoped that issues and challenges are covered and dealt with duly from sociocultural perspectives for hyperlink research.

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