超越校園－大學實習媒體轉型社區媒體之探討

Beyond Campus Borders: Transition from Campus-Focused Media to Community-Oriented Media

10.6123/JCRP.2014.011

胡元輝(Yuan-Hui Hu)

實習媒體 ； 社區媒體 ； 公民新聞 ； 公民參與 ； campus media ； community-oriented media ； citizen journalism ； citizen participation

傳播研究與實踐

4卷2期（2014 / 07 / 01）

55 - 92

繁體中文

新聞業面臨劇烈衝擊的今天，大學是近年來另一股參與新聞業重建的力量。本研究針對美國此一發展中的現象進行探討，發現許多美國大學基於大學角色的認知與社區發展的重要性，已透過多元途徑，將原有的校園實習媒體轉型為服務校園所在地區的社區媒體。對同樣面臨新聞生態重建需求的臺灣而言，則不存在類似的變化，臺灣的大學實習媒體不乏以社區或地方為其定位者，惟多視為教學場域的延伸。實習媒體的指導教師雖多肯定「向社區轉」的價值，亦認為障礙重重，有賴長久的努力方足以致之。

While journalism today confronts a challenging future under strong impacts, colleges and universities have been one of the new forces shaping the reconstruction of the news industry in the U.S. Intrigued by this developing phenomenon, the author investigates how U.S. colleges and universities play their roles in the process. The results show that many U.S. colleges and universities recognize their important roles in community development, and endeavor to transform their campus media through multiple approaches. Previously student-run and campus-focused, these school media gradually become community-oriented and serving their neighborhoods. In strong contrast, campus media in Taiwan do not seem to share similar transformation. Currently, they still serve mainly as student internship vehicles, even if the local news industry, facing drastic change and under similar impacts, anticipates its share of ecological reconstruction. While there is no shortage of campus media who cover and serve their neighborhoods, they mostly consider themselves as extensions of classroom teachings. Many faculty supervisors of these campus media do recognize the value of ＂embracing the community.＂ Nonetheless, obstacles remain and determination for a transformation is still delayed.

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