應用Refined Kano Model探討客家文化商品設計魅力因子

A Study on the Attractive Attributes of Cultural Product Designs for Hakka with Refined Kano Model

10.6639/JCCIR.201309_3(3).0003

陳俊智(Chun-Chih Chen)；謝函潔(Han-Chieh Hsieh)

文化創意 ； 客家文化 ； Refined Kano品質模型 ； Kano品質模式 ； 消費者滿意度 ； Cultural Creativity ； Hakka Culture ； Refined Kano Model ； Kano Model ； Customer Satisfaction

文化創意產業研究學報

3卷3期（2013 / 09 / 01）

109 - 118

繁體中文

文全球化的文化衝擊，導致地方文化認知式微，藉由文化商品的推行，連結地方的文化特性與本質，呈現地方文化的內涵與特色。本研究針對市面上客家文化商品進行調查，探討何種文化設計屬性才能滿足消費者的需求。搭配Kano品質模式之「雙向問卷」方法與Refined Kano品質模型之應用，分析設計屬性對於消費者滿意度的影響，歸納出客家文化商品的魅力因子，提供日後文化商品設計改良之準則與應用之可行性。

The cultural impact of globalization has caused weakening of many local cultures. Promotion of cultural products can connect cultural feature and essence and present the connotation and characteristics of local culture. This study aimed to explore the design attributes of products developed from Hakka culture resources to meet consumer needs and desires. In use of the Kano quality model and Refined Kano model to explore the different relationships between the performance of design attributes and of user satisfaction, the attractive design factors of the Hakka design are found. The research results can be as the design criteria and references for the cultural product design.

1. Kano, N.(1984).Attractive Quality and Must-be Quality.Journal of the Japanese Society for Quality Control,1984(April),39-48.
2. Kano, N.(1995).Upsizing the Organization by Attractive Quality Creation.Proceedings of the first Total Quality Management World Congress,London:
3. Matzler, K.,Hinterhuber, H.H.(1998).How to Make Product Development Projects More Successful by Integrating Kano's Model of Customer Satisfaction into Quality Function Deployment.Technovation,18(1),25-38.
4. Nielsen, J.(1993).Usability Engineering.London:Academic Press.
5. Sauerwein, E.,Bailom, F.,Matzler, K.,Hinterhuber, H.H.(1996).The Kano Model: How to Delight Your Customers.International Working Seminar on Production Economics,Innsbruck: Igls:
6. Tan, K.C.,Pawitra, T.A.(2001).Integrating SERVQUAL and Kano's Model into QFD for Service Excellence Development.Managing Service Quality,11(6),418-430.
7. Vasilash, G.S.(1995).Attractive Quality: Getting it can help.Production,107(1),64-65.
8. 王雯君、張維安(2004)。客家文化與產業創意：2004 年客家桐花祭之分析。中央大學社會文化學報，18，121-146。
9. 陳板(2002)。化邊緣為資源－台灣客家文化產業化的策略。客家公共政策研討會論文集，台北:
10. 曾喜城(1999)。台灣客家文化研究。台北:國立中央圖書館台灣分館。

1. 陳詩捷、張淵然、柯耀宗、呂佳珍(2018)。藍染產品的愉悅感與懷舊感分析。設計學研究，21(1)，65-82。
2. 廖淑容(2016)。客家文化商品消費價值與認知之研究。建築與規劃學報，17(1)，53-74。
3. (2018).An Affective Study of Design Style in Taiwanese Hakka Cultural Products.International Journal of Cultural and Creative Industries,5(2),44-57.