| 题名 |
社群媒體Instagram之剝削分析 |
| 并列篇名 |
Analysis of the Exploitation of Social Media Instagram |
| DOI |
10.6639/JCCIR.201512_5(4).0002 |
| 作者 |
唐淑珍(Shu-Zhen Tang) |
| 关键词 |
Instagram ； 社群媒體 ； 資本累積 ； 剩餘價值理論 ； 定向廣告 ； 剝削 ； Instagram ； Community Media ； Capital Accumulation ； Surplus Value Theory ； Directional Advertising ； Exploitation |
| 期刊名称 |
文化創意產業研究學報 |
| 卷期/出版年月 |
5卷4期（2015 / 12 / 01） |
| 页次 |
107 - 112 |
| 内容语文 |
繁體中文 |
| 中文摘要 |
手機、電腦和平板的出現對於生活產生了巨大的改變。在網路互聯下，時事、知識、活動藉由新媒體快速傳播與串聯。社群軟體成為了溝通的媒介，故此時對於議題話語權(被誰)操控掌握是主宰對事物的看法之關鍵因素。在對社群媒體的高度依賴下，社群媒體的業主是私人擁有的，用戶的點擊與購買過程，使之成為了生產消費的雙重客體並轉換為經濟資本，此為一資本累積的循環的歷程。本研究為探討資本主義的剝削結構如何使藉由個人化的適性服務令使用者感到收到一份份免費的午餐，引誘消費者相對持續的為其免費勞動提供大數據的收集。社群媒體藉由在虛擬社交網絡加好友的行為，擴大羅織而成的羊群心理，成為了一種現今社會最流行的社交文化。Instagram以行動照片的優勢，與Facebook相異的敘事方式，在使用上出現分水嶺。 |
| 英文摘要 |
The appearance of mobile phones, computers and tablets has made a great change in life. In the Internet, current events, knowledge, and activities are quickly spread and connected by new media. Social software has become a medium of communication, so the control of the right to talk (by whom) is the key factor in controlling the perception of things. Under the high reliance on social media, the owners of social media are privately owned. The process of clicking and buying users makes them a dual object of production and consumption and converted to economic capital, which is a capital accumulation cycle. The purpose of this study is to explore how the capitalist exploitation structure enables users to receive a free lunch by personalized adaptive services, and to induce consumers to continue to provide large data collection for their free labor. By social media in the virtual social network with the behavior of friends, expand the cook into the herd mentality, become the most popular one nowadays social culture. Instagram has a watershed in the use of the advantages of action photos and different narrative ways from Facebook. |
| 主题分类 |
社會科學 >
社會學 |
| 参考文献 |
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